Malaysian car company Proton Cars Australia is using sponsorship to build its brand in Australia, and will use the new Miss Universe Australia, Rachael Finch, as its brand ambassador.
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Emerging Queensland airline, Strategic Airlines has renewed and increased its sponsorship of the Gold Coast Nitro SuperGP.
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New Zealand's entrant in the Australian National Basketball League, the NZ Breakers has finalised a major sponsorship deal with fast food chain, Burger King.
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McCain Foods has become a gold sponsor of Netball New Zealand and the country's national netball team, the Silver Ferns.
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Fox Sports has renewed and extended its live broadcast agreement for Australian interstate cricket and as part of the new four-year deal will also broadcast the KFC Twenty20 Big Bash, Ford Ranger Cup and the Weet-Bix Sheffield Shield.
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The Perth Wildcats NBL Club has signed wall and floor tile specialists, Prestige Tile Gallery as a gold sponsor of the club.
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The Newcastle Jets A-League club has raised the novel idea that the Football Federation Australia (FFA) should become its major sponsor as a way of compensating it because it claims the FFA played a role in luring its coach, Gary van Egmond, to move to the Australian Institute of Sport.
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South Australian internet company, Internode has become a major sponsor of the Global Green Challenge, a motor vehicle rally that will run from Darwin to Adelaide in October, showcasing electric, hybrid, solar, low emission and alternative energy vehicles.Read more
The Central Coast Mariners have announced radio station Star 104.5 as a major sponsor and exclusive radio partner for the Hyundai A-League 2009/10 season.
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The Sport Business World conference to be held at the Sydney Convention Centre in September will discuss leadership, investment, growth, sponsorship, events and media.
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