Breakfast cereal brand Nutri-Grain has made strong gains over the past two years to be ranked alongside Billabong as the brand most Australians associate with being a sports sponsor, according to the Sweeney Sports Report covering the 2008-09 summer.
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Telstra internet company, BigPond has been quick to act to provide a viewing solution for AFL and NRL fans living in the UK who were affected by this week's collapse of international sports broadcaster, Setanta Sports.
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Consumer electronics brand, Toshiba, has become a partner of the Australian Commonwealth Games team for the 2010 Delhi Commonwealth Games.
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The University of Sydney has become a major sponsor of the Sydney Festival and as part of the three-year deal will assist the Festival generate new ideas and attract new audiences.
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The Australian sports industry is in serious danger of losing sponsors to other entertainment formats unless it learns to properly engage with consumers and increase their passion for sport, according to Ben Crowe, director of sponsorship consultancy Gemba.
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FFA Sponsorship remains the number one challenge for the Hyundai A-League, according to Football Federation Australia chief commercial officer John O'Sullivan, with some A-League clubs set to begin this year's season without shirt sponsors.Read more
The Victorian Supreme Court has ruled that Stadium Operations Ltd (SOL), owners of Melbourne's Etihad Stadium, must make available some of its commercial agreement for review by the Australia Football League.Read more
Last month's plea for corporate support by the Perth Wildcats appears to be working with betting agency Player Sports Betting and a number of smaller companies signing up as club sponsors.
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Honda Australia has continued its support of grassroots motorcycling, signing as the naming rights sponsor of the Australian Junior Longtrack Championships to be held at the NSW Central Coast Junior Motorcycle Club in early July.Read more
Increased negotiating power and a wider range of sponsorship offerings could deliver a merged entity of the Sydney Turf Club (STC) and Australian Jockey Club (AJC) an annual sponsorship revenue increase of $4.3 million to $11.5 million, according to a report by Ernst & Young. Read more
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