Grand Prix lifts sponsorship revenue despite tough market
Despite the challenging economic conditions, the Australian Grand Prix actually increased sponsorship for this year's event, its CEO, Drew Ward told Sponsorship News exclusively.Read more
More latest news - page 1390
Betezy increases AFL exposure through Western Bulldogs deal
Betting agency Betezy has added to its stable of AFL sponsorships, finalising a new deal with the Western Bulldogs AFL club.
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Surf sponsor fights to enforce contract
A legal dispute between professional surfer Taj Burrow and his sponsor has shed light on the endorsement money flowing into the sport.
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Lowy talks up Australia's World Cup bid prospects
Australia has a realistic shot at hosting either the 2018 or 2022 World Cups, according to Football Federation Australia (FFA) boss Frank Lowy, because of its excellent track record in staging global events and its Asia Pacific location. Read more
Three new deals for the Melbourne Victory
The Melbourne Victory A-League club has signed new sponsorship deals with car park operator, Care Park, mortgage broker, AllBanx and carpet care company Britex. The companies all have ties with the club through their senior managers.
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Fosters not worried about a "few games in France"
Fosters says it is not concerned about the alcohol advertising ban that will bar its branding from appearing on the Australian Rugby League Kangaroo's jersey in the rugby league Four Nations Championship - and says the VB brand's relationship with the Kangaroos is "long term and bigger than the few games played in France."Read more
ARL to remove alcohol branding to appease the French
The Australian Rugby League (ARL) representative team, the Kangaroos, will not carry the branding of its major sponsor VB when it plays the end-of-season Four Nations tournament in France.
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Quiksilver resign Slater
Global surf and snow sports brand, Quiksilver has re-signed nine-time Association of Surfing Professionals world Champion, Kelly Slater, to a new five-year endorsement contract.Read more
Asia Sponsorship sector to grow 10-12%: Sponsorship Report
Despite the global economic outlook for 2009, the Asia sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about US$1.6 billion, according to a report by Asia Sponsorship News.
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Jaycar hopes to shed 'nerdy' tag with Bulldogs sponsorship
Electronics retailer Jaycar Electronics hopes its new jersey sponsorship deal with the Bulldogs NRL club will lift the company's profile and shed the "nerdy" image associated with its brand.Read more
