Sharks driving better engagement online Tuesday, 01 Sep 2009 08:19pm The Cronulla Sharks NRL club is using innovative new technology on its website as part of its strategy to re-engage with the local community and its support base. Read more
Telstra sponsors Legacy not-for-profit Tuesday, 01 Sep 2009 08:18pm Telecommunications company Telstra has signed a long-term sponsorship deal with Legacy, a not-for-profit organisation that supports families of deceased Australian Defence Force members. Read more
Insure My Ride become naming rights sponsor for Superbike Open Monday, 31 Aug 2009 08:33pm Specialist motorcycle insurer, Insure My Ride, has become the naming rights sponsor of the Australian Superbike Open. Read more
Early deals indicate sponsorship potential for digital radio Monday, 31 Aug 2009 06:31pm Early digital radio partnerships signed by Optus and Smirnoff illustrate the flexibility of the medium and its potential for sponsors, says Commercial Radio Australia chief executive Joan Warner. Read more
Rabbitohs form unique partnership with V8 Supercars Friday, 28 Aug 2009 08:11pm The V8 Supercars series will become sleeve sponsors of NRL club South Sydney Rabbitohs, while the club's co-owner Russell Crowe will lend his voice to the Bathurst 1000 advertising campaign under a unique partnership between the organisations. Read more
Santos sponsors SA cycling event Friday, 28 Aug 2009 06:52pm South Australian cycling event, the Tour Down Under, has secured oil and gas company Santos as its naming rights sponsor on a four-year deal, with American cycling legend Lance Armstrong set to contest the event. Read more
Stone Brothers Racing consolidates naming rights sponsors Friday, 28 Aug 2009 06:39pm V8 Supercar team, Stone Brothers Racing (SBR), will consolidate the naming rights sponsors of its two cars, SP Tools and IRWIN Industrial Tools, for its entry into the Supercheap Auto Bathurst 1000. Read more
Sharks sign Coldwell Banker as jersey sponsor Thursday, 27 Aug 2009 08:30pm The Cronulla Sharks NRL club has signed international real estate company Coldwell Banker as its top-of-back jersey sponsor. Read more
Strong personal brand requires multiple talents: survey Thursday, 27 Aug 2009 08:29pm Multiple talents and an international presence are the common characteristics of Australian celebrities with the strongest personal brands, according to the results of a new survey. Read more
Cricket Victoria signs new major sponsor Thursday, 27 Aug 2009 07:20pm International property development company, Dheeraj and East Coast (DEC) has become a major sponsor of Cricket Victoria. Read more
