How to waste $900K in media exposure
Aussie Home Loans will inadvertently lose about $900k in media exposure through the NRL's decision to retain the soon-to-be-defunct Wizard branding on the NSW Blues State of Origin jersey.
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More latest news - page 1392
Film festival to continue with controversial mining sponsorship
The Dungog Film Festival expects the Minerals Council of NSW to continue its sponsorship of the event despite criticism of the industry body's over-zealous approach to promoting its cause to festival attendees.
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Qantas drops tennis deal after 21 years
Qantas has ended its 21 year partnership with the Australian Open tennis.Read more
Holden confirms motorsport sponsorship activity unaffected by US bankruptcy
The bankruptcy of General Motors in the US will have little impact on the sponsorship and marketing activities of Holden Australia, according to the company.
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Last Chance for Rally Australia says WRC President
The President of the World Rally Championship Commission (WRC), Morrie Chandler says the Commission would be unlikely to consider applications from Australia to host future rallies if local organisers fail to deliver the proposed WRC event in northern NSW in September.
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$30 million in renewed deals for Swimming Australia
Swimming Australia has renewed more than $30 million in commercial agreements with sponsors and broadcast partners over the past few months.
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Sponsorship success in recession down to clever packaging: consultant
ANDRA Championship Drag Racing's recent success in signing a raft of new partnerships illustrates the importance of innovative packaging of sponsorship properties in a recession, says Dale Brittain, managing director of consultants DBC.Read more
Strathfield considering legal action over Bulldogs sponsorship
Strathfield Group is considering a legal challenge to the NRL's decision to block its sponsorship of the Bulldogs.Read more
Rights holders need to better understand sponsors' brands: Beam Global
Rights holders need to work harder to properly understand sponsors' brands, according to Beam Global sponsorship and events manager, Kel Constantine, who says she is tired of the assumption that the Jim Beam brand is blue collar or "bogan".Read more
NRL sponsorships can withstand scandals, says Gallop
The quality of the NRL's long-term relationships with its major sponsors means the deals are strong enough to withstand the recent player behavior scandals, NRL chief executive David Gallop told Sponsorship News exclusively yesterday.Read more
