Major Australian sporting leagues will ultimately move to league-wide gaming partnerships, according to a betting sponsorship expert, who says clubs should exploit their individual betting sponsorship deals while they can.
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Restoring honesty and integrity in the eyes of fans was critical for Wigan Rugby League Club after its brand was seriously damaged by repeated salary cap breaches, Simon Collinson, the English club's marketing director said this week.
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Social networking is the riskiest area of activation for sponsors, but the greater risk is ignoring it, according to Daragh Persse, Vodafone Group global head of sponsorship and brand engagement.Read more
The NSW Government intends to introduce special events legislation that would enable it to override local government planning laws to facilitate the management of major events in the state.
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The ACT Government has expressed serious interest in supporting a planned Western Sydney team in the Australian Football League in a deal that could be similar to Tasmania's sponsorship of the Hawthorn AFL club.
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Repco Rally Australia has announced a new carbon offset plan for the event, which the organisers hope will also make it a more attractive sponsorship proposition.Read more
Moral hazard clauses that allow sponsors to tear up contracts because of a player's off-field behaviour are set to become the norm, according to a leading sports lawyer.Read more
Basketball Australia (BA) has announced that eight teams will participate in its upcoming season of elite men's basketball, and says it has a number of interested parties for sponsorship.Read more
Cricketers have again dominated the Sweeney Sports list of "marketable" sports stars, which the company attributes to the year-round coverage of the sport in the media and the dominance of the Australian team over a long period.Read more
Sydney Theatre Company (STC) attributed its first decline in sponsorship income in seven years to "the severe tightening of the sponsorship market over 2008".Read more
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