Logo design crucial in jersey sponsorships Monday, 17 Aug 2009 07:19pm Clear and easily visible logo design was a key reason for the strong performance of Suzuki Australia's sponsorship of the Melbourne Storm in the recent Repucom mid-season Football Benchmarking Report, says Suzuki Australia general manager automotive division, Tony Devers. Read more
Danny Green 'hot property' ahead of Sydney fight Monday, 17 Aug 2009 06:55pm Danny Green has been inundated with offers from companies for endorsement deals following his weekend victory over Julio Cesar Dominguez, according to the boxer's management. Read more
2009 Sponsorship Australasia conference Friday, 14 Aug 2009 08:17pm The 2009 Sponsorship Australasia conference to be held in Sydney on 29 October will feature local and international speakers discussing sponsorship best practise through a series of case studies, panel discussions and forums. Read more
KooGa targeting 100% growth for 2010 Friday, 14 Aug 2009 08:00pm Football apparel manufacturer KooGa - which has apparel sponsorship deals with NRL clubs Newcastle Knights and Melbourne Storm - is set to announce deals with "a few more teams" ahead of the 2010 season, says managing director Tyron Brant. Read more
WOW clearly not going to suffer: Broncos Friday, 14 Aug 2009 07:56pm The Brisbane Broncos NRL club has dismissed media reports claiming that the exposure value of its WOW Sight and Sound sponsorship would be significantly eroded if the team fails to make the NRL finals. Read more
Vodafone's Brisbane Lions sponsorship enjoys boost Thursday, 13 Aug 2009 09:11pm Vodafone's Brisbane Lions sponsorship has generated the highest exposure value of any AFL club deal, according to Repucom's mid-season football benchmarking report. Read more
2XU sponsors Perth 2011 sailing event Thursday, 13 Aug 2009 09:07pm Sports apparel brand 2XU has become a sponsor of the Perth 2011 ISAF Sailing World Championships. Read more
PGA of Australia joins world alliance Thursday, 13 Aug 2009 08:13pm The PGA of Australia has become part of the World PGA Alliance, joining the professional golf associations of America, Great Britain & Ireland, Canada, Europe, Germany, Japan, South Africa, and Sweden in promoting the interests of 56,000 PGA Professionals and more than 22,000 PGA member golf facilities worldwide. Read more
Etihad sponsors Sport Australia Hall of Fame Wednesday, 12 Aug 2009 08:44pm Etihad Airways has signed a new three-year partnership with the Sport Australia Hall of Fame. Read more
Perform acquires majority shareholding in Sportal Wednesday, 12 Aug 2009 08:27pm UK-based digital sports agency Perform has acquired a majority shareholding in Australian sports website Sportal Australia. Read more
