HSBC won't renew NZ PGA sponsorship
The Hongkong and Shanghai Banking Corporation has decided not to renew its contract as the title sponsor for the New Zealand PGA Championship.Read more
The Hongkong and Shanghai Banking Corporation has decided not to renew its contract as the title sponsor for the New Zealand PGA Championship.Read more
News Limited newspapers the Herald Sun and the Geelong Advertiser have combined to secure the sponsorship of next year's UCI World Road Cycling Championships.Read more
The sponsorship industry is proving its resilience under the current difficult economic conditions, according to Sponsorship Australasia president Philip Whittaker.Read more
The International Olympic Committee (IOC) has signed Franco-Belgian IT services company Atos Origin as a global sponsor until 2016.Read more
Senior psychiatrists have boycotted their industry body's annual conference this week over its increasing reliance on drug company sponsorship.Read more
WA's Edith Cowan University (ECU) has extended its major sponsorship of the Hyundai Hopman Cup tennis tournament in Perth for another year, while ABC TV has confirmed it will again televise the event in 2010.Read more
The Sydney Telstra 500 V8 Supercars event will provide an opportunity for Telstra get its message throughout the city on a "mini-Olympics" type of level, according to the company's general manager of sponsorship and reputation, Richard Howarth. Read more
Tasmanian Premier David Bartlett has reiterated the State's intention to offer its $15 million sponsorship of the Hawthorn Football Club to other AFL clubs by way of an expressions of interest process.Read more
Recognition of Hyundai's A-League sponsorship among football fans rose sharply in 2008, according to the findings of a new survey, which found one in five fans could name the car brand as the competition's sponsor.Read more
ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says its head of communications, Mairi Barton.Read more