Code switch launches Hunt's endorsement value into stratosphere Friday, 31 Jul 2009 08:15pm The publicity surrounding the cross code move by NRL player Karmichael Hunt to AFL has instantly made him one of the highest profile Australian athletes and already prompted interest from companies considering endorsement deals, according to David Riolo from Hunt's management company, Titan Management. Read more
Rally simulators create experiential interaction for sponsor Friday, 31 Jul 2009 08:13pm Victorian automotive retailer, Kings Cars has become the naming rights sponsor of Victoria's Begonia Rally. Read more
Expanded Fox Sports deal builds confidence in basketball Thursday, 30 Jul 2009 08:35pm Basketball Australia's (BA) new broadcast arrangements with Fox Sports will almost double the sport's television coverage and underlines the grassroots demand for basketball content, says Dominic Teakle, general manager of commercial operations for BA. Read more
Pro-Am Australia partners swimming in Victoria Thursday, 30 Jul 2009 07:02pm Swimming equipment and apparel company, Pro-Am Australia has become a major sponsor of Aquatics & Recreation Victoria (ARV) and will be the organisation's official provider of 'Swim Wear and Swim Equipment'. Read more
AFL renews capital city radio broadcast arrangements Thursday, 30 Jul 2009 06:52pm The Australian Football League has finalised new two-year agreements for its capital city radio broadcast rights with incumbent partners including the ABC, 3AW, the Triple M Network, 6PR, FIVEaa, and SEN 1116. Read more
Sponsor matching lottery takes athlete’s rights say agents Wednesday, 29 Jul 2009 09:17pm The controversial decision by the British Olympic Authority to fill a funding short fall of Read more
Track changes boost attendance and sponsor confidence for V8s Wednesday, 29 Jul 2009 09:05pm Changing the venues for some of the V8 Supercar events has led to a big boost in attendance and focused sponsor attention on the concept, says the organisation's new general manager of legal and commercial operations, Adam Firth. Read more
Ticket sales confirm economic benefit claims for rally event Tuesday, 28 Jul 2009 08:40pm Organisers of Rally Australia have increased proposed spectator capacity for the event following strong ticket sales for the September round of the World Rally Championships. Read more
Tough market for Victorian Opera Tuesday, 28 Jul 2009 07:51pm The Victorian Opera has a goal of increasing the contribution of sponsorship to its overall revenue figures, but general manager Lucy Shorrocks concedes it will be very difficult task in this market. Read more
Twenty3 start-up bullish about sponsorship market Tuesday, 28 Jul 2009 04:40pm Widespread downsizing of internal marketing teams has created new opportunities for consulting groups with experience in sponsorship and sports marketing, says the head of high-profile new startup Twenty3, John Tripodi. Read more
