AFL and government poles apart on Canberra matches Monday, 27 Jul 2009 09:30pm It's up to the AFL to find sponsors to address its perceived funding shortfall for the two Canberra premiership fixtures next season, the ACT Government has warned. Read more
Film festival sponsorship strong despite China controversy Monday, 27 Jul 2009 09:27pm Despite a Hong Kong-based sponsor being forced to downgrade its sponsorship of the Melbourne International Film Festival (MIFF) as a result of political controversy surrounding a Chinese film at the event, the festival's sponsorship revenue has been resilient in a tough market, says marketing & sponsorship manager Fiona Kelly. Read more
Vodafone keen on national reach of V8 Supercars Friday, 24 Jul 2009 08:25pm The national reach of the V8 Supercars and the accessibility of talent were key considerations for Vodafone Hutchison in renewing its sponsorship of V8 Supercar champions TeamVodafone, says the company's head of sponsorship and events, Pat Cunningham. Read more
Broadcasting crucial to sponsorship and grassroots funding: UK research Friday, 24 Jul 2009 07:31pm A new report commissioned by UK pay television operator BSkyB argues that broadcasting is crucial to sponsorship and funding of grassroots sport. Read more
Neill and Cahill become Optus ambassadors Thursday, 23 Jul 2009 09:18pm Optus has expanded its association with football (soccer) in Australia by signing Socceroos Lucas Neill and Tim Cahill as ambassadors. Read more
Not for profits suffering in GFC Thursday, 23 Jul 2009 09:05pm The economic downturn has been widely felt by the not for profit (NFP) sector in Australia with revenue well down for most organisations and not much improvement expected over the next three years, according to a new report. Read more
Right demographic brings results for linen group Thursday, 23 Jul 2009 09:04pm Leading linen and manchester importer and retailer, Lorraine Lea Linen, has renewed its sponsorship of the ANZ Championships netball series for two years. Read more
Film and event sponsorship working for Canadian Club Wednesday, 22 Jul 2009 09:12pm Whisky brand Canadian Club has strengthened its association with the Australian film industry, announcing an exclusive spirit sponsorship of the 4th Annual Canadian Film Festival in Sydney next month. Read more
Adelaide United announces Modern Solar deal Wednesday, 22 Jul 2009 09:04pm Adelaide United FC has announced household renewable energy company Modern Solar as a major corporate partner and back of shirt sponsor. Read more
GE Money out of sponsorship for the time being Wednesday, 22 Jul 2009 09:01pm GE Money will not look to replace its Australian Open tennis sponsorship with another big ticket deal in the foreseeable future, according to the company. Read more