Tough market for Australian Open Wednesday, 22 Jul 2009 08:57pm The Australian Open tennis is battling to replace its declining sponsor roster, and could fall well short of last year's sponsorship revenue levels, despite signing the ANZ Bank to a three-year deal this week. Read more
AANA warns rights holders and agencies about sponsorship bounty offers Tuesday, 21 Jul 2009 09:12pm The Australian Association of National Advertisers, the influential body representing Australia's largest advertisers, has warned agencies and rights holders of their duty to disclose any fees paid or received for encouraging clients to take up sponsorships. Read more
La Ionica to partner Melbourne Victory Tuesday, 21 Jul 2009 08:51pm Victorian based premium chicken supplier, La Ionica Poultry has become a major sponsor of the Melbourne Victory A-League club. Read more
Tabcorp increase harness racing sponsorships Tuesday, 21 Jul 2009 08:51pm Wagering giant, Tabcorp has increased its sponsorship of harness racing in Victoria, adding deals with two of the State's marquee events to its portfolio. Read more
GIO sponsors fire prevention initiative Monday, 20 Jul 2009 08:55pm Insurer GIO has become a major partner of the NSW Fire Brigades and is assisting the organisation to boost its fire prevention marketing and initiatives. Read more
Community program snares two major deals for Sydney FC Monday, 20 Jul 2009 08:40pm A-League club Sydney FC's new Sky Blue Future community initiative has helped the club retain electronics retailer Bing Lee as a major sponsor and attracted electronic giant Sony as a co-major partner. Read more
New commercial manager for Australian Rally Championship Friday, 17 Jul 2009 09:12pm Sports marketing and management company, Nexus MG has been appointed by the Australian Rally Championship as its commercial manager for the next 3-5 years. Read more
Sporting peak councils prepare lobbying campaign to save alcohol sponsorship Friday, 17 Jul 2009 09:09pm The federal government's National Preventative Health Task Force has submitted its report to the government and although the report is yet to be made public, it is understood that a key recommendation is to ban alcohol advertising and sponsorship of sport. Read more
V Australia, IBIS World sponsor seminar tour Friday, 17 Jul 2009 06:47pm The speaking and private seminar tour of entrepreneur Jordan Belford, author of the book The Wolf of Wall Street, has secured key sponsors and, according to tour organisers, The Fordham Company, has received strong interest from the corporate sector. Read more
Wests Tigers offer $100k bounty for major sponsor Thursday, 16 Jul 2009 08:52pm The Wests Tigers NRL club has taken a novel approach to securing a new sponsor by offering a $100k bounty to the advertising industry for any agency that connects the club with a new major sponsor. Read more