AFL offers new learning options for staff and clubs Thursday, 16 Jul 2009 08:52pm News Limited owned, online training company, Learning Seat, will partner with the Australian Football League to implement a national online education program for its staff, staff of the Western Australian Football Commission and six AFL clubs. Read more
Time for new approach to measuring sponsorship: IEG Wednesday, 15 Jul 2009 09:29pm Existing approaches to measuring sponsorship are flawed, according to IEG senior consultant Larry Albus, who argues that truly measuring return on sponsorship means linking expenditures directly to real investment returns. Read more
Canterbury Europe collapse won't affect Australasian operations Wednesday, 15 Jul 2009 09:25pm Canterbury New Zealand says the collapse of its European subsidiary, Canterbury Europe, won't affect its operations in Australasia. Read more
Big interest in Stawell Gift move Wednesday, 15 Jul 2009 09:24pm The possible relocation of the iconic footrace, the Stawell Gift from Stawell to Ballarat has already sparked corporate interest according to the event's marketing consultants. Read more
Sponsorship needs to adapt to "conservative" youth market: report Tuesday, 14 Jul 2009 09:26pm Brands need to adapt their sponsorships to appeal to a youth market which is becoming more conservative and cautious in the face of economic and environmental concerns, according to a new report. Read more
Brisbane Festival raises more than $5 million in sponsorship Tuesday, 14 Jul 2009 09:23pm A new strategy of breaking up its sponsorship into individual event packages has delivered the Brisbane Festival more than $5 million in corporate support for this year's event, according to the festival development director, Nadine Barbieri. Read more
Melbourne arts festival increases sponsorship by 20% Monday, 13 Jul 2009 09:26pm The Melbourne International Arts Festival has increased sponsorship by 20% to $2.6 million for this year's event, despite the difficult financial conditions. Read more
North attributes Mazda extension to improved branding opportunities Monday, 13 Jul 2009 09:22pm North Melbourne AFL club has attributed the renewal of its Mazda sole major sponsorship to an increase in the branding opportunities made available to the car manufacturer. Read more
Sydney Symphony announces Asian tour partners Monday, 13 Jul 2009 09:13pm Sydney Symphony Orchestra has announced mining company Felix Resources as a major presenting partner of its upcoming Asian tour, and the extension of sponsorship deals with Telstra, mining company Xstrata and pharmaceutical company Tianda Group. Read more
Proton Cars seeks national exposure through Miss Australia sponsorship Friday, 10 Jul 2009 07:24pm Malaysian car company Proton Cars Australia is using sponsorship to build its brand in Australia, and will use the new Miss Universe Australia, Rachael Finch, as its brand ambassador. Read more
