New energy drink sponsors Rally Queensland
Latest entry to the Australian energy drink market, Red Devil, has finalised its first Australian sponsorship and will be the naming rights sponsor of Rally Queensland.
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Less clutter makes entertainment sponsorships attractive
The ability to cut through sponsorship clutter and access to key youth markets are the factors driving the swing to music and entertainment sponsorships according to Sean Pickwell, managing director of Waterfront Entertainment Marketing.
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More delays for Basketball EOI announcement
With less than five months before the proposed start of the new look professional men's basketball competition, Basketball Australia is yet to announce which teams will take part in the league.
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Healthy Club sponsorship program funds Aussie Rules clubs
Australian rules football clubs in Western Australia have receive $140,000 in sponsorship funding as part of the 'Healthy Club' sponsorship program.
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Helly Hansen looking for the right athletes
Outdoor apparel brand Helly Hansen is looking to increase its portfolio of athlete endorsements in Australia and New Zealand.Read more
Smart PR generates cost effective exposure
Sponsors are increasing their use of public relations and reducing their ad spend as a cost effective way to promote sponsorship events according to sponsorship consultant Katie Birmingham from P4 Group.
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Environment and education focus attractive to sponsors
The Taronga Zoo's environmental focus and its strong education program were key considerations influencing consumer technology company Toshiba's decision to take up a key sponsorship of the Zoo's conservation society, says Toshiba marketing communications manager Mariana Thomas.Read more
Music sponsorship up in the US
North American companies are expected to spend $1.08 billion sponsoring music venues, tours and festivals in 2009 according to projections by US sponsorship researcher IEG.
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Sponsor not worried by club boardroom battle
The major sponsor of the Parramatta NRL club has said that the club's recent board room jostling had not impacted negatively on its major sponsorship.
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Optus sponsors exclusive digital radio station
Telecommunications company Optus has backed an Austereo digital radio station dedicated to the pop singer Pink.
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