Tiger Airways lands deal with NRL namesake Thursday, 02 Jul 2009 08:12pm Emerging low cost airline, Tiger Airways has landed its first major sponsorship deal with the NRL club, the Wests Tigers. Read more
Sanyo renewal takes Panther sponsorship to a record 12 years Thursday, 02 Jul 2009 08:02pm Electronics company Sanyo Oceania has renewed its major sponsorship of the Penrith Panthers NRL club for a further two years. Read more
Buyer's market in corporate hospitality Wednesday, 01 Jul 2009 07:14pm The signing of Nitro Energy Drinks earlier this year as the naming rights sponsor of the Gold Coast's SuperGP has underwritten the event's sponsorship targets, but the challenge will be maintaining corporate hospitality sales in the tight economy, according to the event organiser. Read more
Clipsal event offers economic value, despite dowturn Wednesday, 01 Jul 2009 07:14pm The 2009 Clipsal 500 V8 Supercar event contributed more than $33 million in economic benefits to the South Australian economy, according to the SA State Government. Read more
MCA clinches sponsorship deal to boost its promotional footprint Wednesday, 01 Jul 2009 06:02pm Leading office building digital display signage company, Inlink has become a major partner of the Museum of Contemporary Art (MCA) in a deal valued at $500k per year. Read more
Sponsorship of London 2012 Olympics 80% sold Tuesday, 30 Jun 2009 07:46pm Organisers of the London 2012 Olympic Games have sold 80% of the 700 million pounds domestic sponsorship target and have another 100 million pounds in deals pending according to the London Olympics Organising Committee. Read more
Taronga Zoo lifts sponsorship by 14% Tuesday, 30 Jun 2009 05:58pm The Taronga and Taronga Western Plains Zoos have achieved record levels of sponsorship this financial year, securing over $3 million, up 14% on the previous year. Read more
Luxbet offers bonuses to lift interest in key races Monday, 29 Jun 2009 09:29pm Tabcorp-owned corporate betting agency, Luxbet.com has become a principal sponsor of the Cranbourne Turf Club and is offering a potential $1 million bonus to the winner of the Cranbourne Cup as part of its sponsorship. Read more
Norman to boost crowd numbers at Australian Open golf Monday, 29 Jun 2009 09:22pm The inclusion of Australian golfing legend, Greg Norman in the playing line up for the Australian Open will have a major impact on the event's ability to attract corporate interest, say event organisers. Read more
Gains for Nutri-Grain and Billabong, but Telstra and 3 Mobile bumped from top ten: Sweeney Report Monday, 29 Jun 2009 09:22pm Breakfast cereal brand Nutri-Grain has made strong gains over the past two years to be ranked alongside Billabong as the brand most Australians associate with being a sports sponsor, according to the Sweeney Sports Report covering the 2008-09 summer. Read more