The importance of digital media in marketing and promoting brands means sponsors need far deeper measures of effectiveness than the traditional metrics such as brand awareness and recognition, according to specialist research company Aha! Research.Read more
The UK Olympics is already striking sponsorship clash problems, with athletes and their managers questioning a new British Olympic Authority sponsorship program which matches sponsors with athletes and teams through a lottery-style system.
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In response to the controversy over the Strathfield Group's proposed sponsorship of the Bulldogs NRL club, the NRL has clarified that telco deals made prior to its code-wide Telstra sponsorship are acceptable under the League's category exclusivity rules.
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Fast food restaurant McDonalds has become a major sponsor of the South Australian National Football League (SANFL).
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Communications retailer Strathfield Group will seek legal advice on whether the NRL's move to block its major sponsorship of the Bulldogs NRL club breaches the Trade Practices Act.
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The European Sponsorship Association (ESA) says that most of the public criticism of sponsorship is ill-informed and doesn't take into account the fact that most major sponsorship deals have clear ROI measurement.
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Sponsors can cut through the increasing clutter in the sponsorship market by adhering to a few key principles, say Andrew Saunders, corporate development manager for event company USM Events.
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Tyre brand Dunlop has become the major sponsor of the Townsville round of the V8 Supercars Championship.
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The Wollongong Hawks and Cairns Taipans are confident of being included in the 'new-look' National Basketball League, with both clubs claiming they have fulfilled most of the entry criteria for the new competition.
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Carlton Football Club has taken a novel approach to hitting the KPIs for its Hyundai sponsorship by appointing a full-time representative to facilitate Hyundai car purchases by its large membership base, players and staff.Read more
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