BigPond acts fast to ensure UK fans gets their football Friday, 26 Jun 2009 08:34pm Telstra internet company, BigPond has been quick to act to provide a viewing solution for AFL and NRL fans living in the UK who were affected by this week's collapse of international sports broadcaster, Setanta Sports. Read more
Toshiba to partner Aussie Commonwealth Games team Friday, 26 Jun 2009 07:47pm Consumer electronics brand, Toshiba, has become a partner of the Australian Commonwealth Games team for the 2010 Delhi Commonwealth Games. Read more
University of Sydney becomes Sydney Festival Partner Friday, 26 Jun 2009 06:39pm The University of Sydney has become a major sponsor of the Sydney Festival and as part of the three-year deal will assist the Festival generate new ideas and attract new audiences. Read more
Sport sponsorship in danger, warns Gemba Thursday, 25 Jun 2009 09:01pm The Australian sports industry is in serious danger of losing sponsors to other entertainment formats unless it learns to properly engage with consumers and increase their passion for sport, according to Ben Crowe, director of sponsorship consultancy Gemba. Read more
Sponsorship's the number one challenge for A-League clubs - FFA Thursday, 25 Jun 2009 09:00pm FFA Sponsorship remains the number one challenge for the Hyundai A-League, according to Football Federation Australia chief commercial officer John O'Sullivan, with some A-League clubs set to begin this year's season without shirt sponsors. Read more
Progress with the AFL / Etihad Stadium stoush Thursday, 25 Jun 2009 08:58pm The Victorian Supreme Court has ruled that Stadium Operations Ltd (SOL), owners of Melbourne's Etihad Stadium, must make available some of its commercial agreement for review by the Australia Football League. Read more
Wildcats gain new key sponsor and boost support in SME market Thursday, 25 Jun 2009 08:43pm Last month's plea for corporate support by the Perth Wildcats appears to be working with betting agency Player Sports Betting and a number of smaller companies signing up as club sponsors. Read more
Honda continues grassroots support Thursday, 25 Jun 2009 08:00pm Honda Australia has continued its support of grassroots motorcycling, signing as the naming rights sponsor of the Australian Junior Longtrack Championships to be held at the NSW Central Coast Junior Motorcycle Club in early July. Read more
Merged racing entity would have greater power over sponsorship pricing: report Thursday, 25 Jun 2009 07:59pm Increased negotiating power and a wider range of sponsorship offerings could deliver a merged entity of the Sydney Turf Club (STC) and Australian Jockey Club (AJC) an annual sponsorship revenue increase of $4.3 million to $11.5 million, according to a report by Ernst & Young. Read more
Canadian Club gets behind Bruno Thursday, 25 Jun 2009 07:59pm Whisky brand, Canadian Club, has increased its involvement with the local film industry, by becoming the exclusive liquor partner of the Australian premier of the Sacha Baron Cohen film, Bruno. Read more
