Collingwood captures Sportsbet
The Tabcorp owned sports betting business, TAB Sportsbet, has become a major sponsor of the Collingwood AFL club.
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More latest news - page 1405
Essendon scoops $500K with new betting and shorts sponsors
The Essendon AFL club has announced two significant sponsorship deals that are believed to net the club around $500,000 this year.
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Medibank Private reviews sponsorship strategy
Private health insurer company, Medibank Private, has refocused its sponsorship strategy toward sponsorships that promote healthy living.
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Vixens sign MARS Red
Confectionary brand MARS has become a major sponsor of the Melbourne Vixens ANZ Championship women's netball team.Read more
Key sponsorship renewals for Western Bulldogs
The Western Bulldogs AFL club has renewed deals with the WorkSafe Victoria and Coca-Cola and has signed logistics and distribution company Ontime Group as a new club sponsor.Read more
Television advertising moratorium a kicker for sponsorship
The decision by leading spirit brands to not advertise during daytime sport television broadcasts could result in more money flowing into sponsorship and stadium signage.
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Cowboys secure $250k in sponsorship deals
The North Queensland Cowboys have finalised more than $250k in sponsorships in the last month with new deals in the sports betting, gaming, travel, and alcoholic beverage categories.
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Merchandising rights deliver extra sponsorship value: Rebel Sport
Merchandising rights attached to sponsorships are a crucial part of Rebel Sport's sponsorship strategy and offer additional return on investment says Rebel Sport group marketing manager Kristian Haigh.
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Adelaide United renews major sponsor
A-League club, Adelaide United has renewed Exact Mining Services as a major sponsor.Read more
AFL pushing for $1 billion television rights deal
Positioning has already started for the next television rights deal for the AFL, with AFL executive, Gillon McLachlan claiming the next agreement could be in excess of $1 billion.
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