Industry superannuation fund, HOSTPLUS has increased its significant sport sponsorship portfolio by becoming the major sponsor of the Gold Coast Football Club, in a deal said to be worth $5 million to the club over five years.
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Queensland-based financial services organisation, Heritage Building Society, has become a major sponsor of the Sunshine Coast Ramsay Health Care Triathlon Pink.
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Tabcorp has become a major sponsor of the Stawell Athletic Club. As part of the deal, Tabcorp will be the naming rights sponsor of the Backmarkers Invitational race which is part of the Stawell Gift carnival.Read more
The Queensland Government and the AFL have signed a memorandum of agreement for the development of an AFL Stadium at Carrara, which removes the final stumbling block in the path of the Gold Coast Football Club's (GCFC) bid to enter the AFL.Read more
A 36% increase in sponsorship awareness and an 18% increase in unprompted brand awareness over the last four years were important considerations when HSBC decided to renew its principal sponsorship of the Hawthorn AFL Club, according to the company.
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Energy company, AGL has become the naming rights sponsor of the Sunshine Coast Helicopter Rescue Service.
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Call centre, IT and logistical solutions company, PCI, will be looking to drive brand awareness through its new major partnership with the St Kilda AFL club.
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HSBC has renewed its major sponsorship of the Hawthorn AFL club and the club has called on the Tasmanian Government to extend its sponsorship.Read more
The Melbourne AFL club has signed $6.5 million in new sponsorships in the past six months, according to club commercial partnerships manager Scott Macdonald, with its latest deal with Betezy capping off new partnerships with internet security software company Kaspersky and Hankook Tyres.Read more
Tyre retailer, Tyrepower has become a major sponsor of the Cronulla Sharks NRL club. As part of the one-year deal, Tyrepower will receive branding on the front of shorts, stadium signage, corporate hospitality and interstate trips to the Melbourne and Brisbane State of Origin matches.
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