Betezy increases AFL exposure through Western Bulldogs deal Tuesday, 16 Jun 2009 06:48pm Betting agency Betezy has added to its stable of AFL sponsorships, finalising a new deal with the Western Bulldogs AFL club. Read more
Surf sponsor fights to enforce contract Tuesday, 16 Jun 2009 06:46pm A legal dispute between professional surfer Taj Burrow and his sponsor has shed light on the endorsement money flowing into the sport. Read more
Lowy talks up Australia's World Cup bid prospects Monday, 15 Jun 2009 09:13pm Australia has a realistic shot at hosting either the 2018 or 2022 World Cups, according to Football Federation Australia (FFA) boss Frank Lowy, because of its excellent track record in staging global events and its Asia Pacific location. Read more
Three new deals for the Melbourne Victory Monday, 15 Jun 2009 07:27pm The Melbourne Victory A-League club has signed new sponsorship deals with car park operator, Care Park, mortgage broker, AllBanx and carpet care company Britex. The companies all have ties with the club through their senior managers. Read more
Fosters not worried about a "few games in France" Monday, 15 Jun 2009 06:41pm Fosters says it is not concerned about the alcohol advertising ban that will bar its branding from appearing on the Australian Rugby League Kangaroo's jersey in the rugby league Four Nations Championship - and says the VB brand's relationship with the Kangaroos is "long term and bigger than the few games played in France." Read more
ARL to remove alcohol branding to appease the French Friday, 12 Jun 2009 07:17pm The Australian Rugby League (ARL) representative team, the Kangaroos, will not carry the branding of its major sponsor VB when it plays the end-of-season Four Nations tournament in France. Read more
Quiksilver resign Slater Friday, 12 Jun 2009 07:15pm Global surf and snow sports brand, Quiksilver has re-signed nine-time Association of Surfing Professionals world Champion, Kelly Slater, to a new five-year endorsement contract. Read more
Asia Sponsorship sector to grow 10-12%: Sponsorship Report Friday, 12 Jun 2009 07:13pm Despite the global economic outlook for 2009, the Asia sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about US$1.6 billion, according to a report by Asia Sponsorship News. Read more
Jaycar hopes to shed 'nerdy' tag with Bulldogs sponsorship Thursday, 11 Jun 2009 09:23pm Electronics retailer Jaycar Electronics hopes its new jersey sponsorship deal with the Bulldogs NRL club will lift the company's profile and shed the "nerdy" image associated with its brand. Read more
CBA's orchestra partnership in its 21st year Thursday, 11 Jun 2009 09:01pm The Commonwealth Bank last night launched its latest tour partnership with the Australian Chamber Orchestra, continuing a 21-year relationship between the organisations. Read more
