Sponsors see better value with new cricket contracts Thursday, 11 Jun 2009 06:20pm The new Cricket Australia (CA) player payment schemes will add value to its sponsors and will be fairer for players, according to CA major sponsor Hutchinson 3G Australia. Read more
IEG downgrades sponsorship outlook Thursday, 11 Jun 2009 06:19pm Global sponsorship information specialist IEG has downgraded its forecast growth for the North American sponsorship sector, predicting it will now only rise 1.1 percent and not 2.2 percent as forecast earlier in the year. Read more
Jayco becomes Cycling Partner Wednesday, 10 Jun 2009 08:39pm Caravan maker Jayco Corporation has added to its significant sport sponsorship portfolio by becoming a major sponsor of Cycling Australia. Read more
Ground-breaking payment program encourages better sponsorship participation Wednesday, 10 Jun 2009 08:21pm Cricket Australia has announced a pioneering new player payment system aimed at balancing the workload of players and at the same time encouraging players to participate in sponsor projects by paying them commercial rates. Read more
Clear Solar to partner Melbourne Victory Women Wednesday, 10 Jun 2009 08:20pm Solar energy equipment specialist, Clear Solar has become the major sponsor of the Melbourne Victory women's team competition in the W-League. Read more
Nissan considers dropping V8s sponsorship over alcohol branding Tuesday, 09 Jun 2009 09:21pm Nissan Australia is seeking to end its sponsorship of the V8 Supercars safety car following the move by V8 Supercars to brand the Nissan sponsored safety vehicle with alcohol sponsor XXXX Gold. Read more
Consortium buys Adelaide 36ers brand - negotiating sponsorships Tuesday, 09 Jun 2009 09:11pm The consortium that will represent Adelaide in the new men's professional basketball competition, the 'Save Our Sixes' consortium, has acquired the intellectual property of the former Adelaide entrant, the Adelaide 36ers. Read more
Major sport and sponsorship conference for Sydney Tuesday, 09 Jun 2009 08:58pm This year's Australian Financial Review Business of Sport Conference in Sydney on June 24 will look at key changes the consumption of sport, and sports media, brand alignment and the effectiveness of sponsorship. Read more
Geelong Week regatta loses naming rights sponsor Tuesday, 09 Jun 2009 07:21pm Premier Victorian yachting event, Geelong Week has lost its long-term naming rights sponsor Skandia, after the financial services company was sold by its parent company earlier this year. Read more
How to waste $900K in media exposure Friday, 05 Jun 2009 06:59pm Aussie Home Loans will inadvertently lose about $900k in media exposure through the NRL's decision to retain the soon-to-be-defunct Wizard branding on the NSW Blues State of Origin jersey. Read more
