Film festival to continue with controversial mining sponsorship Friday, 05 Jun 2009 06:57pm The Dungog Film Festival expects the Minerals Council of NSW to continue its sponsorship of the event despite criticism of the industry body's over-zealous approach to promoting its cause to festival attendees. Read more
Qantas drops tennis deal after 21 years Friday, 05 Jun 2009 06:40pm Qantas has ended its 21 year partnership with the Australian Open tennis. Read more
Holden confirms motorsport sponsorship activity unaffected by US bankruptcy Friday, 05 Jun 2009 06:39pm The bankruptcy of General Motors in the US will have little impact on the sponsorship and marketing activities of Holden Australia, according to the company. Read more
Last Chance for Rally Australia says WRC President Thursday, 04 Jun 2009 07:22pm The President of the World Rally Championship Commission (WRC), Morrie Chandler says the Commission would be unlikely to consider applications from Australia to host future rallies if local organisers fail to deliver the proposed WRC event in northern NSW in September. Read more
$30 million in renewed deals for Swimming Australia Thursday, 04 Jun 2009 07:17pm Swimming Australia has renewed more than $30 million in commercial agreements with sponsors and broadcast partners over the past few months. Read more
Sponsorship success in recession down to clever packaging: consultant Thursday, 04 Jun 2009 07:16pm ANDRA Championship Drag Racing's recent success in signing a raft of new partnerships illustrates the importance of innovative packaging of sponsorship properties in a recession, says Dale Brittain, managing director of consultants DBC. Read more
Strathfield considering legal action over Bulldogs sponsorship Wednesday, 03 Jun 2009 09:19pm Strathfield Group is considering a legal challenge to the NRL's decision to block its sponsorship of the Bulldogs. Read more
Rights holders need to better understand sponsors' brands: Beam Global Wednesday, 03 Jun 2009 08:12pm Rights holders need to work harder to properly understand sponsors' brands, according to Beam Global sponsorship and events manager, Kel Constantine, who says she is tired of the assumption that the Jim Beam brand is blue collar or "bogan". Read more
NRL sponsorships can withstand scandals, says Gallop Wednesday, 03 Jun 2009 07:43pm The quality of the NRL's long-term relationships with its major sponsors means the deals are strong enough to withstand the recent player behavior scandals, NRL chief executive David Gallop told Sponsorship News exclusively yesterday. Read more
Clubs should exploit betting sponsorships while they can, says expert Tuesday, 02 Jun 2009 07:42pm Major Australian sporting leagues will ultimately move to league-wide gaming partnerships, according to a betting sponsorship expert, who says clubs should exploit their individual betting sponsorship deals while they can. Read more
