ASMA adopts new name Friday, 08 May 2009 07:43pm The association representing the sponsorship industry has undergone a name change and will now be called Sponsorship Australasia. Read more
Festival sponsorship paying dividends for Smirnoff: Case Study Friday, 08 May 2009 06:13pm Smirnoff Vodka's 'Area 21' festival sponsorship campaign has delivered impressive results for the vodka brand, generating over 13 million media impressions from PR and online activation. Read more
Essendon pioneers new stadium "themeing" Friday, 08 May 2009 05:52pm The Essendon AFL Club is pioneering a new 'themeing' initiative to make Etihad Stadium feel like a home ground for members when the club plays at the venue. Read more
70% of Asian sponsors plan to reduce their budget Friday, 08 May 2009 05:41pm About 70% of all sponsor companies across the Asian region plan to cut their sponsorship budgets as a result of the global financial crisis, according to a new survey. Read more
Basketball Australia to announce new men’s competition teams next week Thursday, 07 May 2009 09:04pm Basketball Australia (BA) CEO, Larry Sengstock has confirmed that the expressions of interest process for inclusion in the new national basketball competition will be finalised next week. Read more
Gold Coast AFL Stadium redevelopment funding complete Thursday, 07 May 2009 08:55pm The Federal Government will provide $36 million in funding to the Gold Coast City Council to redevelop the Gold Coast Stadium at Carrara to cater for the new AFL entrant, Gold Coast Football Club. Read more
Expansion and broadcast deals the focus of CEO lunch Thursday, 07 May 2009 08:35pm Australian Rugby Union CEO, John O'Neil has warned that some sports viewer markets are now saturated and that some professional sports should be looking at contraction in some areas rather than expansion. Read more
AFL sponsorship revenue increases to $83.9 million Wednesday, 06 May 2009 08:44pm AFL sponsorship revenue increased to $83.9 million in 2008, a jump of nine per cent over the previous year. Read more
Stadium revenue gap between Victorian and non-Victorian clubs widens Wednesday, 06 May 2009 08:17pm The AFL has released new statistics showing that non-Victorian AFL clubs are generating more stadium revenue than their Victorian counterparts. Read more
MasterCard exit Australian Open sponsorship Wednesday, 06 May 2009 08:10pm MasterCard Worldwide has dropped its sponsorship of the Australian Open tennis. Read more
