SuperGP will be the new name for the former Gold Coast Indy event and event promoter IMG is confident of securing a suitable naming rights sponsor despite the economic conditions.
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The Australian Grand Prix will be in the market for a new naming rights sponsor following the announcement that ING will end all its Formula 1 sponsorships, including the naming rights to the Australian event, at the end of 2009.Read more
Sportingbet Australia has become a major sponsor of the Brisbane Broncos NRL club.
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Telstra has renewed its sponsorship of the Australian Ballet, taking the partnership into its twenty-fifth year.
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Telstra has increased its association with Sydney's Museum or Contemporary Art through an art project at its Sydney headquarters.
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Melbourne transport group, Connex (which manages the Melbourne suburban railway network) has expanded its sponsorship of the Heide Museum of Modern Art and will be the official presenting partner for the museum's new exhibition Modern times: the untold story of modernism in Australia.
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The Australasian Sponsorship Marketing Association is seeking input from the sponsorship sector on the structure of its 2009 annual conference.
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NSW energy provider Country Energy has become the naming rights sponsor for the Ironman Australia triathlon which will be held in Port Macquarie in April.
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Almost a third of all corporate sponsors will exit major sponsorships this year, and rights holders will face significant funding cuts in ongoing sponsorship deals, according to the results of a major survey by sports research consultants Sweeney Sports.
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The Australian Sports Commission has made 10 grants to sporting organisations following the announcement of a $5.5 million surplus for the year.
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