Smart PR generates cost effective exposure Thursday, 30 Apr 2009 09:05pm Sponsors are increasing their use of public relations and reducing their ad spend as a cost effective way to promote sponsorship events according to sponsorship consultant Katie Birmingham from P4 Group. Read more
Environment and education focus attractive to sponsors Thursday, 30 Apr 2009 05:11pm The Taronga Zoo's environmental focus and its strong education program were key considerations influencing consumer technology company Toshiba's decision to take up a key sponsorship of the Zoo's conservation society, says Toshiba marketing communications manager Mariana Thomas. Read more
Music sponsorship up in the US Wednesday, 29 Apr 2009 08:38pm North American companies are expected to spend $1.08 billion sponsoring music venues, tours and festivals in 2009 according to projections by US sponsorship researcher IEG. Read more
Sponsor not worried by club boardroom battle Wednesday, 29 Apr 2009 08:38pm The major sponsor of the Parramatta NRL club has said that the club's recent board room jostling had not impacted negatively on its major sponsorship. Read more
Optus sponsors exclusive digital radio station Wednesday, 29 Apr 2009 08:37pm Telecommunications company Optus has backed an Austereo digital radio station dedicated to the pop singer Pink. Read more
Wellard back Australian Enduro team Wednesday, 29 Apr 2009 08:34pm Perth-based rural exports conglomerate, Wellard has increased its portfolio of motocross sponsorships by becoming a major sponsor of the Australian International Six Day Enduro Teams that will compete in the 2009 event in Portugal. Read more
NRL eyes Western Sydney as AFL suffers setback Wednesday, 29 Apr 2009 08:33pm Discussions about the growth of rugby league in Western Sydney were the focus of yesterday's National Rugby League CEO's conference, with the organisation affirming it's on track to achieve 25 per cent growth in participation in the area over the next five years. Read more
Radio station brokers Eels sleeve sponsorship Tuesday, 28 Apr 2009 08:58pm Leading non-bank lender, Australian Mortgage Options has become a major sponsor of the Parramatta Eels NRL Club, in an unusual deal brokered by a Sydney radio station. Read more
Cheaperthanhotels launches sponsorship program Tuesday, 28 Apr 2009 07:53pm Australian based hotel booking website, Cheaperthanhotels, has launched a new community sponsorship program and is inviting community organisations to apply for sponsorship funding from $250 to $25,000. Read more
Perth stadia debate gets renewed momentum Tuesday, 28 Apr 2009 06:20pm An independent report on rectangular football codes in Perth has recommended that Members Equity Stadium be significantly upgraded. Read more
