Sony becomes Sydney Opera House entertainment technology partner Friday, 17 Apr 2009 09:10pm Sony Australia has become a major partner of the Sydney Opera House and will be the exclusive entertainment technology partner of the venue as part of the multi-year deal. Read more
Barter and contra growing in sponsorship deals Friday, 17 Apr 2009 07:25pm More rights holders are looking to use contra in sponsorship deals as cash becomes tighter, according to barter clearing house Bartercard Australia. Read more
Rebel signs new stadium deal to open new retail channel Thursday, 16 Apr 2009 07:45pm Sporting goods and apparel retailer, Rebel Sport has signed a three-year strategic partnership with ANZ Stadium and will be the venue's exclusive event merchandise retail operator. Read more
Betfair happy with non-exclusive sponsorship Thursday, 16 Apr 2009 07:43pm Betting agency Betfair has become a sponsor of the Geelong Racing Club and as part of the two-year deal Betfair will receive race naming sponsorships, track signage, and the opportunity to run customer and member promotions. Read more
Australian Unity renews key swimming sponsorship Thursday, 16 Apr 2009 07:43pm Financial services and healthcare company, Australian Unity has renewed its sponsorship of Swim Australia. Read more
Sponsorship measurement needs to go deeper Wednesday, 15 Apr 2009 08:42pm The importance of digital media in marketing and promoting brands means sponsors need far deeper measures of effectiveness than the traditional metrics such as brand awareness and recognition, according to specialist research company Aha! Research. Read more
Athletes question London 2012 funding program Wednesday, 15 Apr 2009 07:13pm The UK Olympics is already striking sponsorship clash problems, with athletes and their managers questioning a new British Olympic Authority sponsorship program which matches sponsors with athletes and teams through a lottery-style system. Read more
Pre-existing telco deals protected: NRL Wednesday, 15 Apr 2009 05:02pm In response to the controversy over the Strathfield Group's proposed sponsorship of the Bulldogs NRL club, the NRL has clarified that telco deals made prior to its code-wide Telstra sponsorship are acceptable under the League's category exclusivity rules. Read more
Maccas back SA Football Tuesday, 14 Apr 2009 08:31pm Fast food restaurant McDonalds has become a major sponsor of the South Australian National Football League (SANFL). Read more
Strathfield Group claim sponsorship block is anti-competitive Tuesday, 14 Apr 2009 08:29pm Communications retailer Strathfield Group will seek legal advice on whether the NRL's move to block its major sponsorship of the Bulldogs NRL club breaches the Trade Practices Act. Read more
