International flavour for June sport sponsorship conference
International speakers will feature strongly in this year's Sport is Fantastic marketing and sponsorship conference to be held in Melbourne in June.Read more
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Forum for high performance sports funding proposal
The Australian Olympic Committee (AOC) and the Australian Paralympic Committee (APC) are holding a forum this week to discuss a proposal for increased high performance sports funding.Read more
St George Bank increases Sydney Symphony Orchestra sponsorship
The St George Bank has increased its sponsorship of the Sydney Symphony Orchestra (SSO), stepping up from being a gold sponsor to a major sponsor of the organisation. As part of the new sponsorship, St George becomes the presenting partner of a new four-concert series called Kaleidoscope.
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Dokic signs Jetstar deal
High profile Australian tennis player Jelena Dokic, has signed a significant sponsorship deal with Jetstar and will be an ambassador of the airline for the next three years.
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Sportingbet sponsors Caulfield Festival of Racing
Sportingbet has become a partner of the Melbourne Racing Club and will become a major sponsor of the 2009 Caulfield Festival of Racing.Read more
Major gap in rugby league and Australian football sponsorships
The acquisition of Wizard Home Loans by Aussie Home Loans could bring about major changes to sponsorships in the National Rugby League (NRL) and Australian Football League (AFL).
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Australian Open delivers for sponsors: Roy Morgan research
The leading Australian Open tennis sponsors continue to track high recall and awareness from viewers and attendees, according to new research by Roy Morgan.
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Study reveals female football fans an untapped resource
Female football (soccer) fans are an untapped revenue source and could provide clubs with much needed cash flow during the economic crisis according to new research from specialist European sports marketing company SPORT+MARKT. Read more
Soft economy impacts NZ rugby
The economic slump has hit international rugby sponsorships with news this week that Air New Zealand is to scale back its sponsorship of the New Zealand Rugby Union.
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Sponsorship sector to grow despite economic slowdown
The Asia Pacific region is expected to experience the greatest sponsorship growth in 2009, according to research by US sponsorship information company IEG.Read more
