European Sponsorship Association in the corner for corporate hospitality Thursday, 09 Apr 2009 05:28pm The European Sponsorship Association (ESA) says that most of the public criticism of sponsorship is ill-informed and doesn't take into account the fact that most major sponsorship deals have clear ROI measurement. Read more
HOW TO: break through the clutter Thursday, 09 Apr 2009 05:12pm Sponsors can cut through the increasing clutter in the sponsorship market by adhering to a few key principles, say Andrew Saunders, corporate development manager for event company USM Events. Read more
Dunlop joins growing supercars sponsor roster Wednesday, 08 Apr 2009 09:13pm Tyre brand Dunlop has become the major sponsor of the Townsville round of the V8 Supercars Championship. Read more
Hawks and Taipans look certain for new competition Wednesday, 08 Apr 2009 08:57pm The Wollongong Hawks and Cairns Taipans are confident of being included in the 'new-look' National Basketball League, with both clubs claiming they have fulfilled most of the entry criteria for the new competition. Read more
Dedicated facilitator helps Carlton hit Hyundai sponsorship KPIs Wednesday, 08 Apr 2009 08:13pm Carlton Football Club has taken a novel approach to hitting the KPIs for its Hyundai sponsorship by appointing a full-time representative to facilitate Hyundai car purchases by its large membership base, players and staff. Read more
Collingwood captures Sportsbet Tuesday, 07 Apr 2009 09:13pm The Tabcorp owned sports betting business, TAB Sportsbet, has become a major sponsor of the Collingwood AFL club. Read more
Essendon scoops $500K with new betting and shorts sponsors Tuesday, 07 Apr 2009 09:13pm The Essendon AFL club has announced two significant sponsorship deals that are believed to net the club around $500,000 this year. Read more
Medibank Private reviews sponsorship strategy Monday, 06 Apr 2009 08:59pm Private health insurer company, Medibank Private, has refocused its sponsorship strategy toward sponsorships that promote healthy living. Read more
Vixens sign MARS Red Monday, 06 Apr 2009 08:48pm Confectionary brand MARS has become a major sponsor of the Melbourne Vixens ANZ Championship women's netball team. Read more
Key sponsorship renewals for Western Bulldogs Friday, 03 Apr 2009 07:16pm The Western Bulldogs AFL club has renewed deals with the WorkSafe Victoria and Coca-Cola and has signed logistics and distribution company Ontime Group as a new club sponsor. Read more
