Television advertising moratorium a kicker for sponsorship Friday, 03 Apr 2009 05:59pm The decision by leading spirit brands to not advertise during daytime sport television broadcasts could result in more money flowing into sponsorship and stadium signage. Read more
Cowboys secure $250k in sponsorship deals Friday, 03 Apr 2009 05:05pm The North Queensland Cowboys have finalised more than $250k in sponsorships in the last month with new deals in the sports betting, gaming, travel, and alcoholic beverage categories. Read more
Merchandising rights deliver extra sponsorship value: Rebel Sport Thursday, 02 Apr 2009 09:03pm Merchandising rights attached to sponsorships are a crucial part of Rebel Sport's sponsorship strategy and offer additional return on investment says Rebel Sport group marketing manager Kristian Haigh. Read more
Adelaide United renews major sponsor Thursday, 02 Apr 2009 09:02pm A-League club, Adelaide United has renewed Exact Mining Services as a major sponsor. Read more
AFL pushing for $1 billion television rights deal Wednesday, 01 Apr 2009 09:23pm Positioning has already started for the next television rights deal for the AFL, with AFL executive, Gillon McLachlan claiming the next agreement could be in excess of $1 billion. Read more
Major sponsorship announcements for new AFL entrant Wednesday, 01 Apr 2009 08:45pm Industry superannuation fund, HOSTPLUS has increased its significant sport sponsorship portfolio by becoming the major sponsor of the Gold Coast Football Club, in a deal said to be worth $5 million to the club over five years. Read more
Heritage Building Society backs inaugural Sunshine Coast Triathlon Pink Wednesday, 01 Apr 2009 08:24pm Queensland-based financial services organisation, Heritage Building Society, has become a major sponsor of the Sunshine Coast Ramsay Health Care Triathlon Pink. Read more
TAB sponsors Stawell gift invitational Wednesday, 01 Apr 2009 08:23pm Tabcorp has become a major sponsor of the Stawell Athletic Club. As part of the deal, Tabcorp will be the naming rights sponsor of the Backmarkers Invitational race which is part of the Stawell Gift carnival. Read more
MOU signed for Carrara Stadium Tuesday, 31 Mar 2009 09:24pm The Queensland Government and the AFL have signed a memorandum of agreement for the development of an AFL Stadium at Carrara, which removes the final stumbling block in the path of the Gold Coast Football Club's (GCFC) bid to enter the AFL. Read more
Final series provides crucial value: HSBC Tuesday, 31 Mar 2009 08:50pm A 36% increase in sponsorship awareness and an 18% increase in unprompted brand awareness over the last four years were important considerations when HSBC decided to renew its principal sponsorship of the Hawthorn AFL Club, according to the company. Read more
