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Economic crisis starts to erode sponsorship self-regulation

The National Basketball Association (NBA) in the US has overturned a self-imposed regulation which saw spirits and other hard liquor advertising prohibited from the on-court areas in shot of camera. The Association has cited the economic downturn as the reason for the change of regulation.
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Healthway renew youth festival support

Healthway, the health and well-being promotions arm of the Western Australian Government has renewed its support of the youth performing arts festival, YOH Fest, and will be contribute more than $200,000 to the event over the next three years.Read more

Competition for sponsorship intensifies in North Queensland

The North Queensland Cowboys NRL Club is facing increasing competition for sponsorship dollars in northern Australia with the arrival of a new A-League team and a V8 Supercars event in Townsville, but is confident of remaining the dominant sporting rights holder in the region.Read more

AFL reach attracting sponsors

Big US food group Mission Foods has become the major sponsor of the Western Bulldogs AFL club and says the AFL's audience reach and marketing opportunities were a key factor in its decision.
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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?