Restaurant giant McDonald's is experiencing strong sales growth despite the worsening economy, and has no plans to rein in its substantial sponsorship portfolio, says McDonald's director of marketing, Helen Farquhar.
Read more
International cricket will continue to be played at the Melbourne Cricket Ground (MCG) until March 2019. Read more
Perth-based construction company, Perth Precast, has become a premier partner of the West Coast Eagles AFL club and will be the club's short sponsor for next season.
Read more
Recruitment and facilities management company, Integrated Group, has become a co-major sponsor of the Fremantle Football Club and will join LG Electronics as a joint jersey sponsor of the club.Read more
LG Electronics has become a global partner and technology partner of Formula 1 but the deal will clash in Australia with long-term Australian Grand Prix sponsor, Panasonic.Read more
The National Basketball League (NBL) and owners of other NBL teams have come up with a rescue package for the struggling Sydney Spirit NBL club.
Read more
The Port Adelaide AFL club has restructured its membership packages using an innovative marketing approach, and anticipates the move will insulate its membership tally from an economic downturn.
Read more
Tourism Malaysia has become a joint major sponsor of the Carlton Football Club, joining Hyundai as a jersey partner for the next season. Read more
Harvey Norman has renewed and upgraded its sponsorship of the North Queensland Cowboys. Read more
Healthway, the health and well being promotions arm of the Western Australian Government, is looking to sponsor lifestyle initiatives focusing on nutrition, physical activity and anti-smoking messages. Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.