Australian swimmers are the most marketable Olympians, while swim team captain Grant Hackett is the individual Olympic star with the greatest market appeal, according to the latest SweeneyScore, by sports survey group, Sweeney Research. Read more
Worldwide Olympic partner McDonald's achieved the highest unaided awareness ratings during the Beijing Olympics, according to the Sweeney Sports 2008 Beijing Games report. The brand had almost double the unaided awareness of the next most-recognised sponsors, Telstra and Qantas - both Australian team sponsorsRead more
On the back of a successful sponsorship of the Bathurst 1000, Mercedes-Benz has finalised a new partnership with the Australian Grand Prix. Read more
Jim Beam has extended its sponsorship of the V8 Supercar Championships Series for a further three years, significantly increasing its association by becoming the Official Spirit of V8 Supercars Australia.
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Eveready's Dolphin Torches brand has become a major sponsor of Sea World and will partner Sea World's interactive Dolphin Cove show.
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The Australian Jockey Club has announced a unique eleventh hour Melbourne Cup Day sponsorship opportunity at Royal Randwick with the package price to be determined by track attendance on the first Tuesday in November.Read more
Sponsorship and sports marketing company, STW Sport & Events has restructured and will be renamed subnine.Read more
IGA Supermarkets (Tasmanian Independent Retailers) has become a major sponsor of Athletics TasmaniaRead more
The Australian Masters Golf has made a string of announcements to take affect from 2009 including a strategic partnership with the Victorian Government designed to grow the event in Melbourne over the next three years.Read more
Etihad Airways has finalised a five year naming rights sponsorship of Melbourne's Telstra Dome in a deal which the airline hopes will grow it's presence in the Australian market.
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