Dokic signs Jetstar deal Friday, 30 Jan 2009 08:55pm High profile Australian tennis player Jelena Dokic, has signed a significant sponsorship deal with Jetstar and will be an ambassador of the airline for the next three years. Read more
Sportingbet sponsors Caulfield Festival of Racing Friday, 30 Jan 2009 08:54pm Sportingbet has become a partner of the Melbourne Racing Club and will become a major sponsor of the 2009 Caulfield Festival of Racing. Read more
Major gap in rugby league and Australian football sponsorships Friday, 30 Jan 2009 05:20pm The acquisition of Wizard Home Loans by Aussie Home Loans could bring about major changes to sponsorships in the National Rugby League (NRL) and Australian Football League (AFL). Read more
Australian Open delivers for sponsors: Roy Morgan research Thursday, 29 Jan 2009 09:24pm The leading Australian Open tennis sponsors continue to track high recall and awareness from viewers and attendees, according to new research by Roy Morgan. Read more
Study reveals female football fans an untapped resource Thursday, 29 Jan 2009 08:50pm Female football (soccer) fans are an untapped revenue source and could provide clubs with much needed cash flow during the economic crisis according to new research from specialist European sports marketing company SPORT+MARKT. Read more
Soft economy impacts NZ rugby Thursday, 29 Jan 2009 07:44pm The economic slump has hit international rugby sponsorships with news this week that Air New Zealand is to scale back its sponsorship of the New Zealand Rugby Union. Read more
Sponsorship sector to grow despite economic slowdown Wednesday, 28 Jan 2009 08:56pm The Asia Pacific region is expected to experience the greatest sponsorship growth in 2009, according to research by US sponsorship information company IEG. Read more
Dokic keeps sponsorship options open Wednesday, 28 Jan 2009 08:54pm High profile tennis player Jelena Dokic will be keeping an open mind when looking at sponsorship opportunities, according to her managers, sports marketing company, IMG. Read more
New college sponsor for Panthers Wednesday, 28 Jan 2009 08:53pm The Australian College of Physical Education (ACPE) has become a sponsor of the Penrith Panthers NRL club and as part of the deal ACPE will be the co-major sponsor of the Panthers National Youth Competition Toyota Cup team for the next two seasons. Read more
Reds score new sponsor Wednesday, 28 Jan 2009 08:51pm Queensland-based communications company, Comscentre, has become a major sponsors of the QR Reds Super 14 team. Read more