Etihad Airways, the national airline of the United Arab Emirates, has announced its first major sports sponsorship in Australia with a new five-year deal which will see the Telstra Dome in Melbourne re-named as the Etihad Stadium from March 2009 onwards.
A full report on the naming rights sponsorship will feature in today's edition of Sponsorship News. Read more
Sportingbet Australia will first look at sponsorship opportunities in horse racing and then the NRL and AFL as a result of changes to NSW and Vic wagering advertising laws, according to company CEO, Michael Sullivan. Read more
Health and beauty brand, Garnier, has signed former Garnier Rising Star Award recipient and upcoming Australian tennis talent, Bernard Tomic, as brand ambassador for the next two years.Read more
Sponsorship measurement company, Bravo, has released Onsite Insights, a new data measurement and feedback system designed to instantly gauge consumer response on brand experiences and leveraging activities.Read more
Big sponsors will face increasing public scrutiny of sponsorship budgets as the economy tightens, according to leading sponsorship executive, Alistair Henderson from OMD Fuse.Read more
St Kilda, Carlton and Richmond will each play one game at Carrara Stadium on the Gold Coast in 2009 and 2010 as the AFL looks to build momentum before the introduction of its Gold Coast-based team in 2011.Read more
An alignment of business objectives and securing tangible benefits for both parties have been cited as the main factors in the long-term success of the partnership between accounting firm, Ernst & Young, and the West Australian Symphony Orchestra (WASO).Read more
Health insurer, Medibank Private, will use its renewed sponsorship of the Medibank International Tennis tournament to continue to drive its healthy lifestyle message.
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Sponsors should be wary of cutting back on leveraging spend if they are forced to reduce their overall sponsorship budget, says Onepartners strategy director, Justin Singh. Read more
The long-standing partnership between Ernst & Young and the West Australian Symphony Orchestra (WASO) has won the AbaF Partnership of the Year Award at the 2008 AbaF National Awards, with the duo also taking out the Bytecraft Entertainment Commitment Award.Read more
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