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Healthway renew youth festival support

Healthway, the health and well-being promotions arm of the Western Australian Government has renewed its support of the youth performing arts festival, YOH Fest, and will be contribute more than $200,000 to the event over the next three years.

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Competition for sponsorship intensifies in North Queensland

The North Queensland Cowboys NRL Club is facing increasing competition for sponsorship dollars in northern Australia with the arrival of a new A-League team and a V8 Supercars event in Townsville, but is confident of remaining the dominant sporting rights holder in the region.

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AFL reach attracting sponsors

Big US food group Mission Foods has become the major sponsor of the Western Bulldogs AFL club and says the AFL's audience reach and marketing opportunities were a key factor in its decision.

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Jameson Whiskey to expand film sponsorship

Pernod Ricard brand Jameson Whiskey is looking to expand its sponsorship involvement in the film festival space, after adding a script writing competition to its successful short film festival sponsorship portfolio.

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Leukemia Foundation benefit from sponsorship red tape

Having been prevented from displaying its major jersey sponsor, Centrebet, in New Zealand this month because of the country's advertising legislation, players from the Newcastle Jets A-League squad took to the field with the Leukemia Foundation logo on its shirts in lieu of its major partner.

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