The Australian Sponsorship Marketing Association (ASMA) is in the final stages of negotiation with Griffith University to jointly develop one of the largest studies of sponsorship effectiveness.
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Vodafone is shifting the focus of its sponsorship portfolio towards a range of music opportunities.
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The Brisbane International hardcourt tennis tournament has secured property group, Mirvac, as its 'presented by' sponsor in a one-year deal.Read more
Australia will host the final round of the World Speedway Grand Prix in November 2009, industry insiders have told Sponsorship News.Read more
To be successful from the sponsor's perspective, naming rights deals have to become "part of the vernacular" when referring to the venue or event, says ANZ Stadium general manager commercial, Tony Partridge.Read more
AFL outfit, North Melbourne Football Club, will commit fewer resources to corporate hospitality as it moves towards a greater community focus, with sponsorship interest already received from two multi-national businesses.Read more
Australia is at the global forefront of measuring sponsorship effectiveness, says HSBC Bank Australia brand and sponsorship manager, Gina Unwin.Read more
Underwear brand, Davenport, has achieved a 48 per cent increase in year-on-year sales of its women's range as a direct result of its sponsorship of Australian Olympic swimmer, Stephanie Rice, International Quarterback director, Chris White, told Sponsorship News.Read more
Rather than a threat, the global financial crisis might offer rights holders and sponsorship executives an important opportunity to increase their share of corporate marketing budgets, Repucom boss Bill Pulver, told the Australian Sponsorship Marketing Association Conference this morning.Read more
Australia's biggest marketers get literally hundreds of sponsorship proposals each week and most are immediately consigned to the rubbish. What are they looking for? Passion and brand alignment are the first step, say three of the region's most active sponsors.Read more
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