The slower economy and tightening corporate budgets are flowing through into sponsorship spend, with the latest Repucom annual sponsorship survey showing a reduction in average sponsorship spend of 15 per cent.Read more
Australian beer brand, VB, has extended its multi-million dollar investment in rugby league by securing the naming rights sponsorship of the Australian Kangaroos for the next three years.Read more
Auto parts retailer, Sprint Auto Parts, has extended its naming rights sponsorship of Rally South Australia into its second year.Read more
KFC would face a legal snag should it choose to end its sponsorship of Cricket Australia following calls from the Australian Medical Association (AMA) for the government to prevent fast food companies from sponsoring high-profile sports.Read more
The Commonwealth Bank's Local Business Banking division has become the major sponsor of the 2008 Beachley Classic in an 11th hour deal which effectively rescued the tournament.Read more
Australian commercial real estate company, Delmege Commercial, will become major sponsor of the Max Delmege co-owned Manly Sea Eagles next season should the club be unable to secure a new sponsor. Read more
The Gold Coast Football Club, set to compete in the 2011 AFL season, is on the verge of signing a naming rights sponsor and looks set to meet the AFL's criteria for commercial support.Read more
Queensland Rugby has restructured its commercial and marketing departments and introduced a new general manager – marketing and corporate partnerships role, with the aim of improving the servicing and value of its sponsorships.Read more
The New South Wales Government, through Events NSW, has signed as major sponsor of the 2009 Sydney Gay and Lesbian Mardi Gras, contributing in-kind and financial support. Read more
Vodafone will look to maintain its sponsorship presence in the Victorian market after ending its major sponsorship of North Melbourne AFL club this week.Read more
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