Vodafone Australia not influenced by international sponsorship shuffle Thursday, 18 Dec 2008 07:36pm Vodafone Australia has no current plans to further reduce its sport sponsorship portfolio despite a move by its UK parent company to end its significant sponsorship of the English cricket team. Read more
Chrysler ends V8 deal but will consider sponsorships for 2009 Wednesday, 17 Dec 2008 09:07pm After ending its sponsorship with the V8 Supercars, Chrysler Australia could be back in the sponsorship market mid 2009. Read more
Bulldogs looking for "sustainable sponsorship family" Wednesday, 17 Dec 2008 08:44pm The Bulldogs NRL club is holding out for strong, sustainable relationships with sponsors, and won't be selling itself short as it rebuilds its brand equity, says marketing general manager Dirk Melton. Read more
Weakening economy will impact event attendance: survey Wednesday, 17 Dec 2008 08:07pm The weakening economy will impact event attendance according to new research from US sports marketing company, Octagon. Read more
Long-term deals the key to sponsorship value: Coke Tuesday, 16 Dec 2008 09:24pm Coca-Cola Amatil generally takes a very long-term view of its sponsorship stategy, and its ten-year commitment to the PGA of Australia continues that approach, says CCA director of media and public affairs Sally Loane. Read more
Impact of economic crisis on sponsorship sector: Survey Tuesday, 16 Dec 2008 08:55pm Sweeney Sports, and Sponsorship News are conducting an industry survey to assess the impact of the economic crisis on the sponsorship sector. Read more
Jim Beam demonstrates the value of sponsorships at trade event Tuesday, 16 Dec 2008 07:55pm Jim Beam has given a group of its top retailers an inside look into its sponsorship strategy at a three-day national conference on Hamilton Island. Read more
Mariners gain cash boost from global football heavyweight Monday, 15 Dec 2008 09:12pm The Central Coast Mariners has received a significant cash injection from Scarborough Group International, which owns major stakes in some of the world's leading football clubs. Read more
Coca-Cola Amatil backs golf with ten-year PGA deal Monday, 15 Dec 2008 09:12pm Coca-Cola Amatil (CCA) has announced a significant deal with the PGA of Australia and will become the PGA's premier partner and its official beverage supplier for the next 10 years. Read more
Nike regains top sport sponsors position: Sweeney Sports Report Monday, 15 Dec 2008 08:22pm Sports brand Nike has regained its position as Australia's top sports sponsor, with its Olympic Games activations and successes by Nike-sponsored athletes Tigers Woods, Roger Federer and Rafael Nadal, increasing its brand awareness to 32% of Australian consumers, according to the winter edition of the Sweeney Sports Report. Read more
