Boon for women's basketball as ADF renews naming rights
The Australian Defence Force (ADF) will continue as naming rights sponsor for the Women's National Basketball League (WNBL) and the Australian women's team, the Opals.Read more
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Inaugural Melbourne Mile to target corporate sector
Major financial group, Aviva Investors, has become the naming rights sponsor of a new one-mile footrace through Melbourne's CBD.Read more
North Melbourne switch to sole major sponsor model with Mazda
The North Melbourne Football Club has changed its sponsorship model after securing Mazda as its sole major sponsor following the loss of former joint sponsor, Vodafone.Read more
Titans open up new revenue opportunities
The NRL has granted conditional approval to a new joint venture between the Gold Coast Titans and NT-based betting agency, Betezy, to create a new Titans-branded betting business which will help secure new revenues for the NRL club.Read more
Spirit secure local sponsor
Travelaction Bendigo has become a major sponsor of WNBL club, the Bendigo Spirit.Read more
Sydney 400 facing crowded sponsorship market
The new Sydney 400, the final V8 Supercar round set for Homebush Bay Sydney in December, is confident of gaining major corporate sponsors despite facing one of the most crowded summer sporting calendars for years.Read more
CASE STUDY: CUA and Penrith Panthers
Use of multiple touchpoints, extensive branding and the establishment of strong community ties have been cited as major factors behind the success of Credit Union Australia's sponsorship of the Penrith Panthers NRL club.Read more
Vodafone's online strategy change will not affect sponsorship
Despite major changes to its marketing and media strategy, following the appointment of Clemenger BBDO as its creative agency, Vodafone Australia's sponsorship structure will remain unchanged, the company has said.Read more
New Australian Twenty20 cricket competition to target corporate market
The Jata Rolling Shield, a new Australian Twenty20 cricket tournament targeting the corporate sector and casual players alike, is already receiving a lot of interest from sponsors looking to capitalise on Twenty20 cricket's popularity, according to the CEO of the company behind the competition.Read more
Basketball Australia outlines sponsorship growth plans
By unifying basketball's Australian administration, and better packaging of its sponsorship assets, Basketball Australia hopes to increase its sponsorship revenue by approximately $2 million to $5.24 million by the close of the 2011/12 season, says Basketball Australia CEO Scott Derwin.Read more
