Yakult renew Essendon match ball deal Thursday, 04 Dec 2008 09:24pm Japanese health drink, Yakult, has renewed its major sponsorship of the Essendon AFL club and will continue as the match ball sponsor for the 2009 season. Read more
Telstra encourages mobile films through Adelaide Film Festival deal Thursday, 04 Dec 2008 09:19pm Telstra's internet and content brand, Bigpond, has become the naming rights sponsor of the 2009 Adelaide Film Festival in a deal geared towards encouraging film makers to develop content for mobile phones. Read more
Sydney Spirit to remain in NBL for the rest of season Wednesday, 03 Dec 2008 08:24pm Troubled National Basketball League (NBL) team, the Sydney Spirit, will remain in the competition for the rest of the season after the team's players and coaching staff accepted the rescue package offered by the NBL last week. Read more
Emirates committed to Australian golf Wednesday, 03 Dec 2008 07:51pm International airline Emirates has renewed its major sponsorship of the Australian PGA Championships for two years and remains the official airline of the golf tournament that starts this week at the Hyatt Regency Coolum, on the Sunshine Coast in Queensland. Read more
Strong support from FMCGs says Western Bulldogs Wednesday, 03 Dec 2008 07:18pm FMCG companies will remain a strong source of sponsorship regardless of the economic issues facing the world, says Western Bulldogs AFL, general manager, business development & strategy, Bruce Kaider. Read more
Stone Brothers secure sponsorship renewal Tuesday, 02 Dec 2008 09:08pm SP Tools has renewed its naming rights sponsorship of the Stone Brothers Racing Ford Falcon driven by Shane van Gisbergen. Read more
3 mobile's cricket experiential execution revealed Tuesday, 02 Dec 2008 09:00pm Mobile phone company 3 mobile, is using a reconfigured shipping container as the centre piece of its summer cricket experiential campaign. Read more
McDonald's sponsorship strategy unchanged Tuesday, 02 Dec 2008 07:03pm Restaurant giant McDonald's is experiencing strong sales growth despite the worsening economy, and has no plans to rein in its substantial sponsorship portfolio, says McDonald's director of marketing, Helen Farquhar. Read more
MCG to remain home of international cricket Monday, 01 Dec 2008 09:17pm International cricket will continue to be played at the Melbourne Cricket Ground (MCG) until March 2019. Read more
West Coast finalise shorts deal and renew majors Monday, 01 Dec 2008 09:15pm Perth-based construction company, Perth Precast, has become a premier partner of the West Coast Eagles AFL club and will be the club's short sponsor for next season. Read more
