AFL clubs continue to generate higher media exposure value for sponsors - Repucom Wednesday, 29 Oct 2008 09:24pm AFL clubs continue to generate higher average media exposure value for sponsors than clubs in other football codes, according to media evaluation specialists, Repucom. Read more
Toyota Racing Development backs sprintcar champions Wednesday, 29 Oct 2008 09:14pm Toyota Racing Development, the global performance arm of auto manufacturer Toyota, has become the major partner of five-time Australian Spintcar Champions, Western Australian based, Krikke MotorSport (KMS). Read more
OAMPS names Sydney International Regatta Wednesday, 29 Oct 2008 09:13pm Insurance company OAMPS will be the naming rights sponsor of the Yachting NSW Sydney International Regatta. Read more
ALM to partner east coast golf Wednesday, 29 Oct 2008 07:20pm Liquor distribution group Australian Liquor Marketers (ALM) has become a major PGA of Australia partner and will sponsor five tournaments on the upcoming tour schedule. Read more
Bartercard Australia to maintain backing for Indy Tuesday, 28 Oct 2008 07:56pm Locally owned Bartercard Australia has confirmed its support of the Nikon Indy 300 and has distanced itself from comments made by global Bartercard executives who called into question the future of the sponsorship. Read more
WACA secures Twenty20 major sponsor Tuesday, 28 Oct 2008 07:54pm Indian born, businessman, Vikas Rambal, has become the major sponsor of the Western Australian Cricket Association's (WACA) Twenty20 team, the WACA Warriors. Read more
Stephanie Rice becomes SunRice ambassador Tuesday, 28 Oct 2008 07:50pm SunRice (Ricegrowers Limited) has announced Australian Olympic swimmer Stephanie Rice as its brand ambassador. Read more
Australian swimmers remain our most marketable Monday, 27 Oct 2008 05:04pm Australian swimmers are the most marketable Olympians, while swim team captain Grant Hackett is the individual Olympic star with the greatest market appeal, according to the latest SweeneyScore, by sports survey group, Sweeney Research. Read more
More to love… golden arches' Olympic sponsorship a success Monday, 27 Oct 2008 05:03pm Worldwide Olympic partner McDonald's achieved the highest unaided awareness ratings during the Beijing Olympics, according to the Sweeney Sports 2008 Beijing Games report. The brand had almost double the unaided awareness of the next most-recognised sponsors, Telstra and Qantas - both Australian team sponsors Read more
Mercedes-Benz returns to the Australian Grand Prix Friday, 24 Oct 2008 08:47pm On the back of a successful sponsorship of the Bathurst 1000, Mercedes-Benz has finalised a new partnership with the Australian Grand Prix. Read more
