Jim Beam increases V8 Supercar backing Friday, 24 Oct 2008 08:17pm Jim Beam has extended its sponsorship of the V8 Supercar Championships Series for a further three years, significantly increasing its association by becoming the Official Spirit of V8 Supercars Australia. Read more
Eveready partners Sea World with Dolphin Torches Friday, 24 Oct 2008 07:16pm Eveready's Dolphin Torches brand has become a major sponsor of Sea World and will partner Sea World's interactive Dolphin Cove show. Read more
AJC to determine naming rights price by attendance Friday, 24 Oct 2008 07:08pm The Australian Jockey Club has announced a unique eleventh hour Melbourne Cup Day sponsorship opportunity at Royal Randwick with the package price to be determined by track attendance on the first Tuesday in November. Read more
STW Sport & Events become subnine Friday, 24 Oct 2008 05:03pm Sponsorship and sports marketing company, STW Sport & Events has restructured and will be renamed subnine. Read more
Major sponsorship confirmed for Athletics Tasmania Thursday, 23 Oct 2008 09:27pm IGA Supermarkets (Tasmanian Independent Retailers) has become a major sponsor of Athletics Tasmania Read more
Several announcements from the Australian Masters Golf Thursday, 23 Oct 2008 09:26pm The Australian Masters Golf has made a string of announcements to take affect from 2009 including a strategic partnership with the Victorian Government designed to grow the event in Melbourne over the next three years. Read more
Etihad to grow brand awareness in Australia through Telstra Dome deal Thursday, 23 Oct 2008 09:23pm Etihad Airways has finalised a five year naming rights sponsorship of Melbourne's Telstra Dome in a deal which the airline hopes will grow it's presence in the Australian market. Read more
Etihad Airways secures naming rights to Telstra Dome in Melbourne Thursday, 23 Oct 2008 05:07pm Etihad Airways, the national airline of the United Arab Emirates, has announced its first major sports sponsorship in Australia with a new five-year deal which will see the Telstra Dome in Melbourne re-named as the Etihad Stadium from March 2009 onwards. A full report on the naming rights sponsorship will feature in today's edition of Sponsorship News. Read more
Sportingbet to spend millions on sponsorship Wednesday, 22 Oct 2008 08:47pm Sportingbet Australia will first look at sponsorship opportunities in horse racing and then the NRL and AFL as a result of changes to NSW and Vic wagering advertising laws, according to company CEO, Michael Sullivan. Read more
Rising star to drive Australian Open tennis sponsorship Wednesday, 22 Oct 2008 08:37pm Health and beauty brand, Garnier, has signed former Garnier Rising Star Award recipient and upcoming Australian tennis talent, Bernard Tomic, as brand ambassador for the next two years. Read more
