Instant feedback from new measurement tool Wednesday, 22 Oct 2008 06:23pm Sponsorship measurement company, Bravo, has released Onsite Insights, a new data measurement and feedback system designed to instantly gauge consumer response on brand experiences and leveraging activities. Read more
More public scrutiny of sponsorship budgets in tight economy Tuesday, 21 Oct 2008 08:32pm Big sponsors will face increasing public scrutiny of sponsorship budgets as the economy tightens, according to leading sponsorship executive, Alistair Henderson from OMD Fuse. Read more
AFL announces teams to tackle Gold Coast games Tuesday, 21 Oct 2008 08:20pm St Kilda, Carlton and Richmond will each play one game at Carrara Stadium on the Gold Coast in 2009 and 2010 as the AFL looks to build momentum before the introduction of its Gold Coast-based team in 2011. Read more
CASE STUDY: Symphony Orchestra sponsorship pays off for Ernst & Young Tuesday, 21 Oct 2008 08:10pm An alignment of business objectives and securing tangible benefits for both parties have been cited as the main factors in the long-term success of the partnership between accounting firm, Ernst & Young, and the West Australian Symphony Orchestra (WASO). Read more
Tennis sponsorship to drive positive brand association for Medibank Friday, 17 Oct 2008 09:23pm Health insurer, Medibank Private, will use its renewed sponsorship of the Medibank International Tennis tournament to continue to drive its healthy lifestyle message. Read more
Be wary when cutting leveraging spend: Onepartners Friday, 17 Oct 2008 09:21pm Sponsors should be wary of cutting back on leveraging spend if they are forced to reduce their overall sponsorship budget, says Onepartners strategy director, Justin Singh. Read more
National AbaF Award winners crowned Friday, 17 Oct 2008 08:09pm The long-standing partnership between Ernst & Young and the West Australian Symphony Orchestra (WASO) has won the AbaF Partnership of the Year Award at the 2008 AbaF National Awards, with the duo also taking out the Bytecraft Entertainment Commitment Award. Read more
Sponsors secured for Twenty20 All-Stars match Friday, 17 Oct 2008 07:52pm Several major corporations have come on-board as major sponsors of the inaugural All-Star Twenty20 match which is set to launch the official Australian summer of cricket this November. Read more
LA Galaxy to Roar at Suncorp Stadium Thursday, 16 Oct 2008 09:29pm Major League Soccer (MLS) club, L.A. Galaxy, will play an international friendly match against the Queensland Roar A-League club in December at Suncorp Stadium and despite the short lead, organisers are confident the international event will attract good corporate support. Read more
Relationships the key to surviving downturn for arts sponsorships Thursday, 16 Oct 2008 09:19pm Strong relationships with sponsor decision-makers and a clear understanding of your sponsor's goals and ROI assessment process will be crucial to maintaining arts sponsorships through an economic downturn, says Alison Harbert, deputy development manager for the Australian Chamber Orchestra. Read more
