Titans open up new revenue opportunities Wednesday, 01 Oct 2008 09:25pm The NRL has granted conditional approval to a new joint venture between the Gold Coast Titans and NT-based betting agency, Betezy, to create a new Titans-branded betting business which will help secure new revenues for the NRL club. Read more
Spirit secure local sponsor Wednesday, 01 Oct 2008 07:59pm Travelaction Bendigo has become a major sponsor of WNBL club, the Bendigo Spirit. Read more
Sydney 400 facing crowded sponsorship market Tuesday, 30 Sep 2008 09:25pm The new Sydney 400, the final V8 Supercar round set for Homebush Bay Sydney in December, is confident of gaining major corporate sponsors despite facing one of the most crowded summer sporting calendars for years. Read more
CASE STUDY: CUA and Penrith Panthers Tuesday, 30 Sep 2008 09:24pm Use of multiple touchpoints, extensive branding and the establishment of strong community ties have been cited as major factors behind the success of Credit Union Australia's sponsorship of the Penrith Panthers NRL club. Read more
Vodafone's online strategy change will not affect sponsorship Tuesday, 30 Sep 2008 09:23pm Despite major changes to its marketing and media strategy, following the appointment of Clemenger BBDO as its creative agency, Vodafone Australia's sponsorship structure will remain unchanged, the company has said. Read more
New Australian Twenty20 cricket competition to target corporate market Friday, 26 Sep 2008 09:25pm The Jata Rolling Shield, a new Australian Twenty20 cricket tournament targeting the corporate sector and casual players alike, is already receiving a lot of interest from sponsors looking to capitalise on Twenty20 cricket's popularity, according to the CEO of the company behind the competition. Read more
Basketball Australia outlines sponsorship growth plans Friday, 26 Sep 2008 09:12pm By unifying basketball's Australian administration, and better packaging of its sponsorship assets, Basketball Australia hopes to increase its sponsorship revenue by approximately $2 million to $5.24 million by the close of the 2011/12 season, says Basketball Australia CEO Scott Derwin. Read more
Sponsors to hit Top Gear Friday, 26 Sep 2008 09:10pm Top Gear Australia, SBS Television's newest motoring program, has lured a swag of sponsors for its first season which is set to debut nationally next week. Read more
Another sponsor withdraws from V8 Supercars Friday, 26 Sep 2008 09:09pm The V8 Supercars race series has lost major sponsor, Jeld-Wen, after the company decision earlier this year to cease its sponsorship of race team, Stone Brother Racing (SBR). Read more
W-League secures first club naming rights sponsor Thursday, 25 Sep 2008 08:53pm Australia's new women's soccer competition, the Westfield W-League, has secured its first naming rights sponsor, with the Construction, Forestry, Mining and Energy Union (CFMEU) announcing its sponsorship of Canberra United FC. Read more
