Sporting Spectrum signs with Nikon for Indy 300 Thursday, 25 Sep 2008 08:39pm The Nikon Indy 300 has commissioned event management and planning company, Sporting Spectrum, as its official sponsorship activation partner for Nikon's naming rights sponsorship of the Indy 300. Read more
Honda sponsors Network Ten environment spots Thursday, 25 Sep 2008 08:35pm Honda will sponsor twice-weekly "Environment Updates" on Network Ten in a new 15-week sponsorship deal aimed at promoting Honda's image as committed to the environment. Read more
ASMA 2008 to examine ROI best practice Thursday, 25 Sep 2008 08:33pm A panel of industry experts will look at the latest developments and initiatives in measuring and improving the return on sponsorship investment at the Australasian Sponsorship Marketing Association (ASMA) Conference 2008. Read more
Ford and Geelong extend again, world record looms Wednesday, 24 Sep 2008 09:12pm The Geelong Cats AFL club and its long-term major sponsor, Ford, have announced a five-year extension to their 88-year association and will apply to the Guinness Book of Records to have the partnership officially acknowledged as the world's longest ever sporting sponsorship. Read more
RugbyWA first to adopt new sponsorship support technology Wednesday, 24 Sep 2008 09:10pm Rugby WA has become the first Australian rights holder to use innovative sponsorship software platform SponsorshipPRO+ from US-based sponsorship eBranded Solutions. Read more
Mazda renews opera sponsorship Wednesday, 24 Sep 2008 09:09pm Mazda has extended its sponsorship of Opera Australia for three more years, taking the association between the two parties to six years. Read more
Tote Tasmania in half million dollar Tassie sponsorship deal Tuesday, 23 Sep 2008 09:20pm State government betting agency, Tote Tasmania, will inject $500,000 over five years as a major sponsor of Tasmania's AFL team bid, with the agency to potentially increase the deal down-the-line. Read more
Hyundai signs ambassador deal with Liesel Jones Tuesday, 23 Sep 2008 09:20pm Australian Olympic triple gold medallist, Leisel Jones, has joined forces with Hyundai as its new "Green Diesel" ambassador. Read more
Masters Games taps key market for Commonwealth Bank Tuesday, 23 Sep 2008 09:19pm The Commonwealth Bank's Mobile Lending Services-arm has been named as the major sponsor for the biennial Pan Pacific Masters Games to be held in Queensland this November. Read more
Manly already in talks after losing $1 million major sponsorship Friday, 19 Sep 2008 09:15pm NRL Club the Manly Sea Eagles has officially entered the market for a new major sponsor after its long-term partner, real estate group Delmege Commercial, announced it would end its $1 million sponsorship of the club at the end of the 2008 finals series. Read more
