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TEAMELBOURNE DENIES BUSINESS MODEL CLAIMS

TEAMelbourne CEO, Daniel Lynch, has refuted claims that its multi-sport representation model wasn't working, and says to the contrary that TEAMelbourne has played a crucial role in generating some major sponsorship deals for its members.

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BACK TO THE FUTURE FOR ADELAIDE UNITED FC

The A-League's Adelaide United FC has restored the cornerstone sponsorship arrangements from its successful first season, with club owner Nick Bianco, principal of Bianco Construction Supplies, reclaiming the club's back of jersey branding to spearhead the company's national expansion.

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CITIBANK REMAINS COMMITTED TO THE SWANS

Financial giant, Citibank, has denied claims that its sponsorship of Australian Football League (AFL) club, the Sydney Swans, will not be renewed when the contract expires in 2011.

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TWENTY20 CHAMPIONS LEAGUE THROWS UP SPONSORSHIP ISSUES

With the global Champions Twenty20 League structure now finalised, and the Victorian Bushrangers and West Australian Warriors confirmed as participants, teams in the new competition are looking at potential new sponsorship revenue streams as well as legal issues with existing sponsors.

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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