MAJOR SPONSOR CONFIRMED FOR AUSTRALIAN OLYMPIC TEAM Thursday, 29 May 2008 05:30am Fitness First has become an official Australian Olympic Committee partner and as part of the deal, will offer Australia's Beijing Olympic Games gold medallists lifetime platinum membership, following the signing of a five-year sponsorship agreement. Read more
BIG BRANDS LOOKING FOR NEW WAYS TO LEVERAGE SPONSORSHIP Thursday, 29 May 2008 05:30am Traditional sponsorship methods, based on media logo 'exposure' and hospitality, don't have the same impact as they once did, with marketers now looking for new ways to leverage their sponsorship expenditure, says Gus Guthrie from marketing firm, Momentum. Read more
MAJOR SPONSOR SAVES YATCH RACE Wednesday, 28 May 2008 05:30am The Melbourne to Launceston Yacht Race has secured its future with the announcement of a major sponsor for the 2008 race. Read more
TOWNSVILLE CROCODILES RE-SIGN MEDIA PARTNER Wednesday, 28 May 2008 05:30am National Basketball League (NBL) club, the Townsville Crocodiles, has re-confirmed its long-term corporate partnership with broadcaster, Seven Townsville, for three more years. Read more
NEW STADIUM UPGRADE WON'T IMPACT EXISTING SPONSOR ARRANGEMENTS Wednesday, 28 May 2008 05:30am National Rugby League (NRL) club, the Newcastle Knights, has confirmed that the major $20 million redevelopment of Energy Australia Stadium, announced yesterday, will not result in any signage losses for existing sponsors. Read more
VIRGIN BLUE NOT TO BLAME FOR FAILED OWNERSHIP BID Wednesday, 28 May 2008 05:30am Virgin Blue Airlines has denied claims that its decision not to continue its sponsorship of National Basketball League (NBL) team, the Brisbane Bullets, was responsible for the collapse of the club's pending ownership bid. Read more
SKODA AND SBS LOOK TO FORGE LONG-TERM SPONSORSHIP ASSOCIATION Wednesday, 28 May 2008 05:30am Car manufacturer, Skoda, will continue its global association with cycling after coming on board as a broadcast partner for SBS' cycling coverage. Read more
SOUTH AUSTRALIAN MOTOR SPORT BOARD INCREASES SUPPORT Tuesday, 27 May 2008 05:30am Clipsal 500 Adelaide promoter, the South Australian Motor Sport Board (SAMSB), will increase its financial support of the SA State Motor Racing Championships conducted by the Sporting Car Club of SA. Read more
WILDCATS SECURE COACHES SPONSOR Tuesday, 27 May 2008 05:30am National Basketball League (NBL) club, the Perth Wildcats, has confirmed that its vacant coaches sponsor property has now been purchased. Read more
NAMING RIGHTS SPONSOR SECURED FOR ROYAL PERTH SHOW Tuesday, 27 May 2008 05:30am The Royal Agricultural Society of Western Australia has secured a naming rights sponsor for the 2008 Perth Royal Show. Read more
