The Australian Grand Prix's financial stability has been greatly enhanced after the announcement of a new major sponsor for the V8 Supercar Manufacturer's Challenge at the Australian Grand Prix.Read more
Coca-Cola Australia is set to launch a new Powerade campaign leveraging existing sponsor relationships and encompassing a significant investment from the food and beverage multi-national.Read more
Ford Australia is poised to increase its sponsorship focus on non-sports entertainment in an effort to increase Ford brand awareness and consideration among younger audiences, starting with its first-ever major sponsorship of a national concert tour in Australia.Read more
The Country Rugby League of NSW (CRL) has confirmed long-term partner, Victor Sports, will increase its involvement with the league through a new grassroots partnership.Read more
National Rugby League club, the South Sydney Rabbitohs, will look to open up fresh markets for the reborn club following a new partnership in Coffs Harbour, New South Wales.Read more
Australia's only national women's triathlon, the Triathlon Pink Series, has confirmed a major sponsorship re-signing.Read more
Recent management and logistical changes at former Sydney Olympic site, ANZ Stadium, will see the venue able to step outside of traditional core business concerns for the first time is its history. Read more
Australia's largest junior league, the Penrith Junior League, has secured a major sponsorship deal believed to worth upwards of $200,000 for two years with the largest property developer in Australia.Read more
Queensland's peak motoring organisation and leading insurer, the Royal Automobile Club of Queensland (RACQ), has announced a near $6 million sponsorship renewal for community helicopter rescue services in Queensland over three years.Read more
After the recent merger of S-Comm and Repucom into a single sponsorship evaluation firm - Repucom International, MD, Lynne Anderson, has revealed planned expansion and the company's search for a 'single evaluation market currency'. Read more
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