Cowboys lasso renewal with BMD
The NRL’s North Queensland Cowboys have extended the major partnership with BMD for two years.
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Bunnings backs VFL for current season
Long-time backer of Aussie rules Bunnings Warehouse has signed with the Victorian Football League (VFL) for the 2025 season.
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Visa, Tennis Australia, World Netball outline next-gen trends
Industry leaders gathered at the SportNXT conference in Melbourne last week and participated in a panel discussion on the evolution of sports sponsorships in a changing market.
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Australian sports attendance hits record 26.2 million
Australian sports turnout surged 9% in 2024, with 26.2 million fans attending ticketed events according to the latest Sports Attendance Review by Two Circles.
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Thunderbirds, SASI partner to boost performance
The Adelaide Thunderbirds have signed a three-year deal with the South Australian Sports Institute (SASI) to enhance high-performance development for the Super Netball team and its pathway athletes.
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Melbourne Storm, Alinta Energy connect to power leadership
Melbourne Storm has signed Alinta Energy for the 2025 season in a deal focused on leadership.
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Sydney FC goals with Brazilian Style Imports
Sydney FC has signed Brazilian Style Imports as soft drink partner for the rest of the season.
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Sports media executives chart the winds of change
Media executives from major sports broadcasters discussed shifting viewer habits, emerging platforms and the challenges of piracy at last week’s SportNXT conference in Melbourne.
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Ray White Queensland expands into netball with Firebirds sponsorship
Ray White Queensland has signed a two-year partnership with Netball Queensland and the Queensland Firebirds, strengthening its presence in women’s sport and regional communities.
VRC makes three executive appointments
The Victoria Racing Club (VRC) has appointed Tania Abbotto as chief operating officer, Fran Vavallo, chief commercial officer and Adam Forsyth as chief financial officer.
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