Port Adelaide alert to need for GFG Alliance substitute
The AFL’s Port Adelaide plans to begin its pre-season matches with GFG Alliance branding on its guernsey despite the collapse of the sponsor’s Australian business.
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Australian Homeware Enterprises (AHE) reveals thinking behind kaboodle’s Mavericks deal
Kaboodle’s sponsorship of the Melbourne Mavericks Super Netball team aligns with its brand values – empowerment and teamwork to achieve high goals.
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Sydney Swans give birth to new AFL sponsor category
Adora Fertility has signed a corporate partnership with the Sydney Swans which is first provider of its kind to back an AFL team.
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UKG, Cairns Airport secure IRONMAN title rights
UKG is title partner for the 2025 IRONMAN Australia and 70.3 Port Macquarie, while Cairns Airport has extended its title partnership with the local event for another five years.
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Adelaide Crows report $4.06m surplus
The Adelaide Football Club reported an operating surplus of $4.064 million for the AFL financial year ending 31 October 2024 which it says was driven by increased income and strong membership growth.
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Hino, Tyrepower extend Supercars backing
Hino Australia has extended its sponsorship of the Supercars Championship for three years to remain light and medium-duty truck partner.
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Tickford Racing wins Super Spill Solutions deal
Tickford Racing has signed Super Spill Solutions backing for its tilt at the 2025 Supercars Championship.
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Kumho Tyre to partner Canterbury-Bankstown Bulldogs
Kumho Tyre has signed as head coach and tyre partner for two years with the NRL’s Canterbury-Bankstown Bulldogs.
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Picklebet picks Penrith Panthers
Picklebet has signed for four-years with the NRL’s Penrith Panthers as wagering partner.
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Perth Glory, In Awe for A-Leagues Women
Perth Glory has partnered In Awe for the remainder of this A-Leagues Women’s season plus the 2025/26 campaign.
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