More latest news - page 164

High Sierra will travel with Supercars Team 18

High Sierra has partnered Team 18 for the 2025 Supercars Championship,

Reckon, NSW Rugby Union join to account for grassroots clubs

Reckon has struck a deal with NSW Rugby Union (NSWRU) and will provide financial support to grassroots clubs over the next two years.

Bulldogs, Kapitol boost sponsor level

The AFL’s Western Bulldogs have upgraded Kapitol to platinum partner.

Hockey Australia, Everclime combine to reduce emissions

Hockey Australia has signed Everclime which will work with the sport to implement a sustainability program.

Bailey Ladders hesitates, then embraces Supercars deal

Bailey Ladders signed a sponsorship deal with the Repco Supercars Championship after initially hesitating due to concerns about audience fit.

St George gets Remara investment

St George District Rugby League Football Club has signed a three-year sponsorship with asset manager Remara which will back its NRL team pathways programs.

Home viewing dominated the 2024 sports audience – survey

A majority of Australians watched major sporting events from home in 2024, according to a YouGov Sport survey.

JAWA Off-Road Campers lift the roof for Parramatta Eels

JAWA Off-Road Campers has expanded its Parramatta Eels deal by securing a spot on the NRL team’s front shorts.

Gatorade, Cricket Australia hit near quarter century

Gatorade has renewed with Cricket Australia (CA) for two seasons which brings the collaboration to 23 years.

Sponsorship News Highlights - 16 February, 2025