Ray White embraces AFL by adding Collingwood and Swans
Ray White’s long-standing partnership with Port Adelaide demonstrated the value of brand exposure in the AFL according to head of marketing Todd Alexander.
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Green Energy Technologies saddle up with the Cowboys
Green Energy Technologies (GET) has signed on as major partner with the North Queensland Cowboys.
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Playbookx hires two for team boost
Playbookx has expanded its team with two new senior appointments to strengthen its sports marketing and communications consultancy.
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Port Adelaide secures Compnow backing
Port Adelaide Football Club has signed a three-year principal partnership with Compnow.
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Club Lime wins Raiders jersey branding
Club Lime has upgraded its Canberra Raiders major partner deal to secure a lower back spot on the club’s NRL jersey for the next two seasons.
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American Express, MECCA MAX expand Australian Grand Prix deals
The Australian Grand Prix Corporation has struck a new deal with American Express that takes naming rights to The Lounge at the Albert Park Grand Prix Circuit.
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Hawthorn, Tasmanian government extension brings sigh of relief
The AFL’s Hawthorn Football Club’s renewal with the Tasmanian government provides much-needed certainty for members and the football department according to its chief commercial officer.
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Gemba’s data-driven formula traces changing ambassadorships
New 2025 research from Gemba’s Asset Power Score (APS) provides insights into how brands select ambassadors.
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New commercial head for Freo
The AFL’s Fremantle Football Club has appointed Carissa Pearce as executive GM of commercial.
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