Wesfarmers step in for Bangarra Dance Theatre
Wesfarmers’ major sponsorship with the Bangarra Dance Theatre will boost access to indigenous storytelling and arts.
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CBA’s brand value remains strong after cricket exit – report
Commonwealth Bank (CBA) has been named Australia’s most valuable brand despite news of its move out of cricket sponsorship according to the latest Brand Finance report.
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CyberCX leverages Australian Open deal with campaign
CyberCX has launched its We Secure Our Communities campaign as part of its Australian Open (AO) partnership.
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Protector Aluminium partners Sunshine Coast Lightning
Sunshine Coast Lightning has signed a two-year partnership with Protector Aluminium (Protector Al) ahead of the 2025 Suncorp Super Netball season.
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Melbourne Storm, I AM Fitness join to back youth
The NRL’s Melbourne Storm has signed I AM Fitness and Mindset Coaching Academy to assist young people achieve their full potential.
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EZZ counts big success from Australian Open
EZZ Life Science’s sponsorship of the Australian Open (AO) has delivered remarkable results, with the tennis tournament attracting 300 million viewers in China alone.
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NRMA Insurance joins Adelaide Fringe to boost access
NRMA Insurance has become Adelaide Fringe presenting partner to increase community access to the festival.
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Gregory departs Octagon after 13 years
Octogon’s David Gregory will depart after nearly 13 years at the sport and entertainment marketing agency.
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BBL smashes audience, attendance records
This year’s Big Bash League (BBL) has delivered big increases in audiences, attendance and digital engagement.
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