More latest news - page 178

Blue Dinosaur backs Melbourne Mavericks, Eleanor Cardwell

The Melbourne Mavericks have partnered Blue Dinosaur to back star goaler Eleanor Cardwell.

Experiential marketing expands as brands seek human connection

Experiential marketing achieved its 11th consecutive quarter of growth in 2024, with brands significantly increasing investment in live events and immersive activations, according to the latest Bellwether Report.

GIO Insurance is principal partner to Taronga amphibian centre

GIO Insurance has become the principal partner for the new Amphibian & Reptile Conservation Centre at Sydney’s Taronga Zoo.

Supercheap Auto signs with Motor Culture Australia

Supercheap Auto has partnered with Motor Culture Australia to enhance engagement with the nation’s car community.

Australian Turf Club wins Asahi Beverages deal

The Australian Turf Club (ATC) has a new beverage partner after striking a multi-year partnership with Asahi Beverages.

Sydney FC secures Nexen Tyre deal

The A-League’s Sydney FC has signed a two-year partnership with Nexen Tyre.

David Jones partners THE LUME Melbourne

David Jones has signed with THE LUME Melbourne and will integrate the gallery’s immersive art experiences into its retail stores.

A year in sponsorship through Gemba's Lens

As the year comes to a close, Gemba head of marketing strategy, Adam Hodge, has once again compiled a '12-months-of-Christmas' list showcasing the topics that captured the greatest attention of the agency’s sport and entertainment sponsorship clients.

Corks pop as Piper-Heidsieck extends with Australian Open

Piper-Heidsieck has renewed with the Australian Open (AO) tennis and will remain the tournament’s official champagne for another three years.

Sponsorship News Highlights - 15 December, 2024