Bulldogs in sponsorship splurge ahead of 90th year
The Canterbury-Bankstown NRL club has secured several new deals and sponsor renewals for the 2025 season.
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Garmin extends Noosa Triathlon title sponsorship
Garmin has renewed with the Noosa Triathlon to retain naming rights for an additional three years.
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Sportsbet punts on humour campaign amid heightened scrutiny
Sportsbet has launched a new humour-driven campaign for racing’s Spring Carnival.
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Sponsorship Insight: How Superhero prepared for Swans, Hawthorn deals
Sponsorship News has analysed fintech brand Superhero’s recent sponsorship deals with AFL clubs Sydney Swans and Hawthorn and found them offering industry professionals early insights into upcoming sponsorship openings.
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Industry experts highlight growing role of technology in enhancing brand activations
Experts at the Activations Showcase conference discussed how emerging technologies enhance brand activations, with a panel session focused on the benefits and challenges of integrating tech into experiential marketing.
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Sydney Thunder gains Chery on top
Sydney Thunder has secured Chery as vehicle partner for the upcoming men’s and women’s Big Bash League seasons.
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Chemist Warehouse extends with Athletics Australia
Chemist Warehouse has signed a five-year extension with Athletics Australia to remain pharmacy partner.
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Touch Football taps four-year deal with New Balance
Touch Football Australia (TFA) has entered a four-year sponsorship with New Balance which becomes apparel and footwear partner from 1 January next.
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