Sponsorship News has analysed fintech brand Superhero’s recent sponsorship deals with AFL clubs Sydney Swans and Hawthorn and found them offering industry professionals early insights into upcoming sponsorship openings.
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Experts at the Activations Showcase conference discussed how emerging technologies enhance brand activations, with a panel session focused on the benefits and challenges of integrating tech into experiential marketing.
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Sydney Thunder has secured Chery as vehicle partner for the upcoming men’s and women’s Big Bash League seasons.
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Chemist Warehouse has signed a five-year extension with Athletics Australia to remain pharmacy partner.
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Touch Football Australia (TFA) has entered a four-year sponsorship with New Balance which becomes apparel and footwear partner from 1 January next.
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The Activations Showcase conference in Melbourne last week brought leading brands and music industry professionals together to explore the value of live music as a platform for brand engagement.
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Organisers of live event Night at the Barracks want to take the lead in sustainability by using an eco-partnership model aimed at reducing its carbon footprint.
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The Ford Dealer Network has signed on as a major backer of the Women’s National Basketball League (WNBL) for the coming season.
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