BUNDY BACKS LEAGUE THROUGH TEST Saturday, 24 Sep 2005 Just over a year since Jim Beam began its first ever sponsorship of rugby league, rival spirits brand and major sponsor of rugby union, Bundaberg Rum, has also made a move into league, signing . . . Read more
ISM INVITES INDUSTRY TO MEET THE CEO'S Saturday, 24 Sep 2005 The talks are part of the Institute of Sport Management's 2004 Professional Development Series and intended for people presently in a CEO role and those with CEO aspirations. A booking form . . . Read more
DDB AFFILIATES WITH JANE FLEMMING PROMOTIONS Saturday, 24 Sep 2005 Advertising agency DDB Australia has announced that it has developed an affiliation with Flemming Promotions, which is headed up by Olympic and Commonwealth heptathlete Jane Flemming. Flemming Promotions has . . . Read more
PURA MILK RENEWS DOMESTIC CRICKET DEAL Saturday, 24 Sep 2005 National Food has renewed its naming rights sponsorship of the Australian domestic first class cricket competition for another three years. The company first . . . Read more
KNIGHTS RE-ENTER MARKET WITH MAJOR PROPERTY Saturday, 24 Sep 2005 Further to our report last week on the Newcastle Knights NRL club's potential naming rights deal with handheld entertainment product developer Gizmondo Europe, the club has now been forced to re-enter the sponsorship market after discussions with the electronics company stalled at the eleventh hour. A statement from . . . Read more
VICTORIAN BUSINESS GAINS AN INSIGHT INTO SPORT SPONSORSHIP Saturday, 24 Sep 2005 The CEDA (Committee for Economic Development of Australia) is to hold a luncheon in Melbourne next month titled Battle Of The Codes: Benefits Of Sports Sponsorship To Victorian Business. Scheduled for June . . . Read more
