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JACOB?S CREEK SCRAMBLES WITH HOLDEN

The PGA of Australia has announced that wine brand Jacob's Creek has signed as an official partner and sponsor of its Holden Scramble event. Jacob?s Creek is . . .

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WA PRESSING CLAIMS FOR EXPANDED SUPER 12 SPOT

Rugby WA, the sports governing body in Western Australia, is currently talking up its chances of securing one of the new Australian team spots in an expanded Super 12 competition. The organisation's chairman, . . .

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UNCLE TOBY'S REVIEWS SPONSORSHIP

Following on from our report in July covering the acquisition of Goodman Fielder's consumer foods business by Burns Philp, it is understood that the move has resulted in Goodman Fielder dropping a number of its high profile sponsorships . . .

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TRIPLE EIGHT TO DEVELOP BRISBANE GOODWILL

V8 Supercar team Triple Eight Race Engineering will be centring its promotional efforts on Brisbane motor sport fans in 2005, hoping to develop a strong parochial following for the future, according to the team's operations manager, Peter Jamieson. He said fan . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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